Valuations and

whitespace analysis

Get more from sports sponsorship deals and identify previously unmonetized opportunities with asset valuation reports that cut through the noise and deliver clear, actionable learnings.

Maximizing sponsorship assets means understanding their visibility and impact in an increasingly complex landscape. datapowa’s approach takes traditional broadcast, in-venue attendance, social media, and more into account to create comprehensive valuations you can trust.

Identify unmonetised


Create new revenue streams and identify fresh ways to grow existing assets with whitespace analysis.

Whitespace analysis pinpoints currently-overlooked areas rich in monetization potential, provides a clear understanding of their visibility and helps inform new sponsorship deals with accurate appraisals of their value.

Analyze in-venue, on-uniform and

stadium naming rights

Get more from the assets that fans spend the most time watching: those in your venue, at the stadium, and on your athletes’ uniforms.

Our approach measures asset visibility and quality, and contextualizes it over time and against key competitors to deliver truly accurate numbers that inform the right kind of deals. 


data reports

Understand a property or brand’s performance across digital channels with data reporting shaped around your needs.

Make the right strategic decisions by basing them on accurate, contextualized data that’s packaged in intuitive reporting that can be easily shared among key internal and external stakeholders.

Trusted by leading organisations

around the world

With decades of combined experience, our teams work across key sports territories around the world. Bringing local knowledge together with global insight, they’re trusted by elite organizations to deliver the strategic insight needed to maximize sponsorships.

Transforming sponsorship in

Australian rugby union

Rugby Union is one of three Winter Sport codes in Australia, and competition for fan attention and sponsorship revenue is high. To help its proposition stand out, Sydney Rugby Union (SRU) wanted to take an innovative approach that would use data to demonstrate the value of sponsoring its premiere competition, the Shute Shield, to existing and potential sponsors alike. datapowa was on hand to work the numbers.

Contact our team for more: