Rapidly review the performance of sports sponsorship assets, optimize strategies, and maximize returns with measurement and valuation services delivered within days of an event.
Sport moves fast, so sport sponsorship needs to move rapidly too. datapowa TRACK is an asset measurement product that allows you to monitor the visibility and value of any asset in any sport across live broadcast, highlights packages, streaming services and social media and act upon the results within days of a game or event.
TRACK’s quick-fire turnaround allows you to gain critical insights into asset performance during a season or tournament, not at the end.
This means you can identify strengths and weaknesses in your activation strategy, optimize in time for the next fixture, and generate stronger returns.
All TRACK’s data is delivered in simple visualizations that clearly call out the most important insights, actions and recommendations.
Easily share them within and beyond your organization and get key stakeholders aligned on strategic intelligence and next steps.
Fans follow their favourite sports and teams across a diverse range of traditional broadcast, streaming services and social channels.
With TRACK you can zero in on just one, cover everything, or pick and choose to get a tailored view of assets’ exposure and engagement and help understand if activations are meeting strategic goals.
Trusted by leading organisations
around the world
With decades of combined experience, our teams work across key sports territories around the world. Bringing local knowledge together with global insight, they’re trusted by elite organizations to deliver the strategic insight needed to maximize sponsorships.
A clear methodology
We make the process of measuring sponsorship simple. Across four easy steps, we understand your needs, crunch the numbers, and deliver strategy-shaping insight that helps boost performance.
Transforming sponsorship in
Australian rugby union
Rugby Union is one of three Winter Sport codes in Australia, and competition for fan attention and sponsorship revenue is high. To help its proposition stand out, Sydney Rugby Union (SRU) wanted to take an innovative approach that would use data to demonstrate the value of sponsoring its premiere competition, the Shute Shield, to existing and potential sponsors alike. datapowa was on hand to work the numbers.