November 22, 2016 Author: Michael Flynn
We scour the media for the most important happenings in digital sport and entertainment so you don’t have to.
DUNNHUMBY FOUNDER ON THE IMPORTANCE OF SOCIAL DATA
Clive Humby was founder of Dunnhumby and is now the chief data scientist at Starcount. Dunnhumby is whole owned by Tesco and uses customer insight to create more personalised retail experiences, analysing data from nearly 1 billion customers across 75+ countries. His new venture Starcount is promising to bring ’customers into the Boardroom’.
In an interview with Marketing Week, Clive talks about the importance of social media insight to brands, and how this can be translated to predicting future behaviour. The usual C-Level statement of ‘can social media really tell me anything about my sales figures?’ may just have a credible answer.
He says that by really drilling down into social data, brands or agencies can use the insight to understand and predict consumers’ buying habits and brand preferences.
To read the full article, visit the marketingweek.com link: https://www.marketingweek.com/2016/11/07/clive-humby-social-media-behaviour-can-predict-purchases-as-well-as-preferences/
Tags: Data, Big Data, Data Science, Analytics, Social Media
IMG ESPORTS CHIEF ON THE GLOBAL GAMING PHENOMENON
Tobias Sherman, WME/IMG’s global head of eSports offers his valuable insight to SportsPro into the burgeoning sector that is taking the sponsorship world by storm.
Tobias was a driving force behind eLeague and he believed that eSports gamers should be classed as athletes and that it should be considered a sport. He says eSports isn’t a fad and is going to continue to grow and is the route for brands to access the fabled hard-to-reach millennials, and that the numbers being generated are impossible to ignore, especially in terms of participation, audiences and sponsorship.
To read the full article, visit the sportspromedia.com link: http://www.sportspromedia.com/notes_and_insights/the_shock_of_the_new_esports
Tags: eSports, Gaming, Sponsorship
BIG STAR TO SHARE INSIGHT ON HIS BIG DATA
Sports Industry Group state that South African Rugby Union star Bryan Habana is working with British life sciences company DNAFit as part of a global challenge to rugby players across the world to have their DNA tested and analysed to improve training and sporting performance.
The Springbok said he had been happy sharing his own genetic code, “to encourage other players from around the world to do their DNA test and help build this very important database”.
The test is a simple mouth swab in order to obtain a DNA sample, which analyses 45 genes known to determine power, endurance and recovery.
To read the full article, visit the sportindustry.biz link: https://www.sportindustry.biz/news/bryan-habana-share-dna-information
Tags: Bryan Habana, Rugby Union, South Africa, DNA, Genetics
COW & GATE ON SONG TO PROMOTE BABY HAPPINESS
The Drum report on Cow & Gate’s attempt at taking on Simon Cowell and the chap who does the Choir programmes by releasing a scientifically proven song that they believe will make babies happy.
This may be just a crude PR stunt to promote their online community, the ‘Cow & Gate Baby Club’ however their data science team are adamant that this is an important study into the online community of parents in order to assist them as they navigate the first few years of their child’s life.
C&G enlisted two psychologists from Goldsmith UCL, Casper Addyman and Lauren Stewart who are both experts in unlocking the secrets of the minds of infants.
“There’s so much noise out there that [parents] don’t know what to believe,” said Stewart. “But parents like the evidence based approach to what they’re doing with their babies. It’s also a chance for us as scientists to take something into a real-world context. Normally we’re just in a lab manipulating one or two factors.”
To read the full article and listen to the song, visit the thedrum.com link: http://www.thedrum.com/news/2016/11/08/behind-cow-gate-s-efforts-crack-the-science-what-makes-babies-happy
Tags: Cow & Gate, Marketing, Brand, Big Data
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