November 21, 2016 Author: Michael Flynn
APPLE STILL ON TOP IN USA FOR BRAND AFFINITY
The Drum report that Apple, Microsoft and Netflix have been announced as the most loved brands in the US. The Love Index, featuring findings from Fjord and Accenture Interactive, measures how brands are performing based on five key metrics: Fun, Relevance, Engagement, Social and Helpfulness.
The report was compiled over a two-year period and features responses from the UK and Brazil in a survey of 27,000 consumers. The exciting aspect of the report was the way analytics and data were used in order to create the algorithm outlining consumer thoughts on brand experiences.
The top 10 for the most loved brands: Apple, Microsoft, Netflix, Samsung, Sony, Google, Amazon, Fitbit, Facebook, Walmart
To read the full article, visit The Drum link: http://www.thedrum.com/news/2016/10/31/apple-microsoft-and-netflix-named-the-most-loved-brands-the-us
Tags: USA, Apple, Microsoft, Netflix, Marketing, Brands
THE FA OVER THE MOON WITH OVERSEAS DEAL
The FA has announced a ‘hugely significant’ deal for the broadcast rights of the FA Cup and other domestic properties for seasons 2018/19 to 2023/24. Pitch International won the bidding process covering western Europe, the Middle East and North Africa and IMG have got the rest of the world.
The terms will never be fully disclosed however its estimated the deal could net the FA around £1bn over the six-year period (enough to build another Wembley!). The full list of tournaments included in the deal are The Emirates FA Cup, The FA Community Shield and The FA Youth Cup. As stated earlier this year, the domestic rights will remain with BBC and BT Sport.
Martin Glenn, The FA, chief executive said: “This is a hugely significant deal for The FA as a not-for-profit organisation. It means we will be able to invest even more than we currently do in pitches, facilities and participation programmes to make football available for all.
“We are extremely grateful to Pitch International and IMG for recognising the value of this wonderful competition – as we are to our other cup partners – and their support will have a direct and lasting impact in helping us to grow the grassroots and making sure football is for all.”
To read the full article, visit the sportsIndustry.biz link: https://www.sportindustry.biz/news/fa-agrees-overseas-broadcast-deal
Tags: UK, Football, The FA, The FA Cup
SKY SPORTS OPEN UP GOAL CLIPS TO PUB GOERS
In order to try and combat the ever-growing trend of illegal stream viewing on mobiles by UK football fans, visitors to Sky Sports WiFi venues can do the same – legally – thanks to a new free service. Subscribers to Sky Sports have been able to view Premier League goals and highlights on their mobiles all season, but the new service opens it up to everyone with a smartphone.
Highlights and goals from every game in the Premier League are accessible in Sky Sports WiFi pubs via the Sky Sports Football Score Centre mobile app, giving fans access to clips and goals for Saturday 3pm fixtures from 5.15pm.
To enable customers to take advantage of the mobile app and its features, pubs need Sky Sports and Sky’s free WiFi powered by The Cloud – no other subscriptions are necessary. Pub goers simply connect to the venue’s WiFi and download the Sky Sports Football Score Centre app to their mobile devices for free via a link on the homepage to enjoy all the goals and key highlights from the Premier League.
To read the full article, visit the skysports.com link: http://www.skysports.com/football/news/11095/10633235/sky-sports-gives-pub-goers-access-to-every-premier-league-goal
Tags: UK, Football, Premier League, Sky Sports, Goals, Video, App, Pubs
WE SHARED IT THROUGH THE GRAPEVINE
The Internet is a funny old place, one day a social site is top of the free app downloads on the app stores, and the next its yesterday’s fish & chip app. Sort of. Twitter’s announcement that they will be shutting the 6-second-clip video service in the coming months has given Vine a last hurrah, but Twitter’s problems are longer than 6-seconds and we await the next instalment from Jack Dorsey. Meanwhile, the Guardian have pulled together their users’ favourite classic vines before they are lost forever.
To read the full article, visit the theguardian.com link: https://www.theguardian.com/technology/2016/oct/30/vine-al-countdown-fans-share-favourite-vines-before-app-shuts-down
Tags: Vine, Apps, Twitter, Internet