The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.

UNITED HAS SHOWN EUROPEAN SUPER LEAGUE CLUBS SHOULD BE WARY OF A BRAND BACKLASH
Manchester United’s training kit sponsor has pulled the plug on a £200m deal due to a supporter backlash in the wake of the failed European Super League proposal. Can club owners continue to ignore key stakeholders as brands and fans recover from a global downturn?
For more on this story, head to PRWeek

THE WORLD’S TEN HIGHEST-PAID ATHLETES
A record four athletes—including one quarterback and two soccer legends—each earned $100 million or more in the past year.
For more on this story, head to Forbes

DATA ISN’T OIL SO WHAT IS IT?
Metaphors shape how we understand, and change, the world. We need a better metaphor for data.
For more on this story, head to How To Measure Ghosts

FIFA: EXCLUSIVE RIGHTS AND SPONSORS ‘PARAMOUNT’ TO WOMEN’S FOOTBALL GROWTH
FIFA has published its Benchmarking Report, the first survey into the development of top-tier professional women’s football, identifying exclusive sponsorship and broadcasting deals as the key growth drivers of the sport.
For more on this story, head to InsiderSport

IF THE ESPORTS BUBBLE BURSTS, IT WILL SIMPLY SLOW DOWN, NOT GRIND TO A HALT
Esports grew considerably in 2020 as people found themselves confined to their homes with time on their hands. Brands duly poured hundreds of millions of dollars into the ballooning industry. As part of our deep dive into all things gaming, we take a look at how exactly people are consuming this content, and whether it is a bubble that will eventually burst.
For more on this story, head to TheDrum

GOOD SHOUT
The Guardian: Sport loves athletes with mental health issues – if they just shut up and play
Unofficial Partner: Podcast Data is not the new oil
BBC Women’s Hour: A Celebration of Women’s Sporting Success

SOURCE:The Briefing #139| POWA index