December 22, 2016 Author: Michael Flynn
The last briefing of the year is an opportunity for me to wish you all a very Merry Christmas, Happy Hanukkah or even have a great Kwanzaa! I’m very much looking forward to getting stuck in to 2017 and ensuring dataPOWA becomes a real force in data and analytics. Thanks for your support and see you on the other side.
CAPTAIN MORGAN SIGN CAPTAIN MORGAN
I always liked pushed the boundaries of football sponsorships (sometimes against the expressed wishes of my senior colleagues) as I realised the value of the associated goodwill with an amusing or fun angle, and the viral nature of such activities, even before the internet was invented.
So, Jamaican rum brand Captain Morgan’s sponsorship deal with Leicester City Premier League-winning & SPOTY winning team captain, Wes Morgan, raised a smile with football fans and marketers alike as the series of clauses in the contract make for good reading.
My favourite is the one which permits him to enter bars and pubs and buy Captain Morgan drinks for everyone over the age 18, provided he shouts, “There’s only one Captain Morgan” before ordering.
To read the full article, visit the sportindustry.biz link
Tags: Alcohol, Football Sponsorship
ALIBABA AND THE NAUGHTY THIEVES
Chine e-commerce behemoth Alibaba have explained what they have been doing in the global war against IPR pirates and counterfeiters. The recent ‘Operation Cloud Sword’ has been responsible for the arrest of 300 suspected counterfeiters in 164 separate investigations.
The excellent Recode.net carry an article by an Alibaba senior executive on how cloud computing is being utilised to lead the fight in China.
Alibaba offer online marketing, cloud computing and logistics. Alibaba.com set up by the founder Jack Ma in 1999. The website helps to connect exporters in China (and other territories) with vendors all over the world, meaning a UK business can locate a manufacturer in China and have a range of goods produced and shipped.
It also owns taobao.com, China’s largest shopping website, and tmall.com, which offers a wide selection of branded goods. It also runs the online payment system alipay.com and has a large stake in Sina Weibo, China’s version of Twitter, and Youku Tudou (YouTube alike).
To read the full article, visit the recode.com link
Tags: Alibaba, E-Commerce, Fraud
ICELAND THUNDERCLAP TWITTER
Seven months after England’s most embarrassing defeat in 60 years, the event comes back to haunt supporters of the national team and of course Roy Hodgson, Gary Neville and the inept group of players.
In a year of 100million TV focused tweets, England’s defeat to Iceland in the European Championship proved to be the most tweeted about TV event. The game was screened on ITV1 on 27 June and generated 2.1 million tweets from 585,000 unique users, over a million more tweets than the next most tweeted about sporting event.
The Data is supplied by Kantar Media’s Twitter TV ratings tool and proves interesting reading.
To read the full article, visit the marketingweek.com link
Tags: Twitter, Social Media, Sports, Football
CREATIVE REVIEW – TOP 20 LOGOS
Five years ago, Creative Review compiled a list of their readers and industry experts favourite ever brand logos and documented the story behind each of them. The good news is they’ve updated the list for 2016. There’s a few surprising entries, but if you take the time to read the back story you can start to understand why they have made the list over some of the more obvious trademarked symbols. I’ll be getting in touch with them to review the list in 2017 to include the dataPOWA logo of course.
To read the full article, visit the creativereview.co.uk link
Tags: CREATIVE REVIEW, BRANDING
If you have got five more minutes, take a look at these articles & videos:
More United: Together We Can Transform Politics
TechCrunch – Putting data back into the hands of owners