February 20, 2018 Author: Michael Flynn
The DataPOWA view on the most important talking points in the worlds of sport sponsorship and digital.
PREMIER LEAGUE AT UK TV SATURATION POINT
The Economist with the news that the recently announced UK broadcast deal for the Premier League hasn’t turned out to be lucrative as previous deals, and that now the focus should be on maximising revenue from overseas rights. This year’s auction for the right to show games on British television between 2019 and 2022 was expected to deliver yet another rise, thanks to an increase in games on sale from 168 to 200 and rumoured interest from online giants like Amazon and Facebook. Instead, the PL revealed that it had accepted underwhelming bids from its usual customers and held back some of its broadcasting packages, which reportedly failed to hit the reserve price—the first time that this has happened in the competition’s 26-year history.
To read the full article, visit The Economist link
Tags: Football, Premier League
DELOITTE’S SIX TRENDS TO DISRUPT AND DOMINATE 2018
Sport is big business and getting bigger. Will teams and sponsors convert the issues facing the sports industry in 2018 into opportunities for growth? Like most other industries, the sports industry is being disrupted by technology advancements and cultural changes. In our annual report, Deloitte’s Sports practice examines the sports trends that are redefining the business landscape—and identifies six major trends that should be included in every executive’s 2018 playbook.
To read the full article, visit the Deloitte link
Tags: Deloitte, Deloitte Sports Trends 2018
TECH INNOVATION AT PYEONGCHANG
You may have happened across the BBC or Eurosport pumping out the bobsleigh, skeleton and curling to the mass market to ensure the broadcasters sponsors feel like they are getting a return on their investment. As South Korea is home to the likes of LG, Samsung and Hyundai, the 2018 Winter and Paralympic Games will provide further ample evidence of the convergence of sport and technology. SportsPro takes a look at the innovations set to put in an appearance at PyeongChang.
To read the full article, visit the sportspromedia.com link
Tags: Olympics, PyeongChang 2018
TWITCH PULLING IN SERIOUS NUMBERS
Amazon’s $970 million bet on game streaming service Twitch continues to pay off — the service is now averaging more viewers than some major cable networks. In January, 962,000 people was the average viewership on Twitch. Sometimes there was more, sometimes there was less — but in general, nearly a million people were watching Twitch at any given point. That puts Twitch viewership on par with the likes of MSNBC, CNN, Fox News, and ESPN.
To read the full article, visit the uk.businessinsider.com link
Tags: Twitch, Amazon, CNN, MSNBC, Esports Streaming
- Leaders In Sport: Inside Alibaba’s Olympic Deal
- Reuters: Olympic Channel boss says ready to explore esports after Pyeongchang
- The Drum: PepsiCo scores UEFA Champions League partnership extension
- Search Engine Land: YouTube sees 90% lift in searches for football highlight videos during the last year
- YouTube: The Birth of Football & The Remarkable Story of Fred Spiksley
- UK Business Insider: No one wants to host the Olympics anymore — will they go away?
- The Independent: Nike advert, ‘Nothing Beats A Londoner’: Michael Dapaah, Harry Kane and Skepta in new ad highlighting London’s diversity
- Sky Sports: Man Utd missing out on £26m per season in potential revenue, according to Duff & Phelps