Welcome to the World Cup Year, it may be in Putin’s Russia, but I’m sure we’ll still be able to enjoy the occasion. It’s a very exciting year for dataPOWA as will be revealed soon, however here’s our regular guide to the most important happenings in the worlds of sport sponsorship, digital and data.



Brands wary of next summer’s FIFA World Cup in Russia should think again, writes James Kirkham, head of Copa90. It’s understandable that the experienced pundits featured in Campaign’s recent “Should brands steer clear of the World Cup?” article expressed concerns about advertiser involvement in the tournament.

At first glance there appear to be plenty of barriers to entry: this isn’t the smiling-happy-beach faces of Brazil. This is the Putin government. This is doping issues. This is 11 different time zones in one country. This is the backdrop of FIFA and all its heavy baggage.

To read the full article, visit The Campaign Live link

Tags: World Cup 2018, Football



Manchester City have more financial muscle than any other club in world football – according to the Soccerex Football Finance 100. This ground-breaking new annual report by Soccerex, which has produced many ‘eye-catching’ results, uses a bespoke methodology to evaluate and rank the top 100 clubs across the planet based on their finances.

Manchester City topped the global rankings with a Football Finance Index (FFI) score of 4.883, which factors in five variables – playing assets, fixed assets, money in the bank, potential owner investment and net debt.  Paris Saint-Germain, who smashed the world transfer record to sign Brazilian superstar Neymar in August, are only third (4.128) – having unexpectedly been pipped to second place by Arsenal (4.559).

To read the full article, visit the Soccerex link

Tags: Soccerex, Football Finance 100



Nearly six out of 10 sponsors report they are looking for an early exit to at least one of their sponsorships. That statistic was the most remarkable finding from the 17th annual ESP Properties Sponsorship Decision-Makers Survey.

In typical years, less than half of sponsors say they are looking to drop a sponsorship prior to its being up for renewal. In 2016, 45 percent of those surveyed said they were seeking to end a sponsorship prior to the contract term, a number that rose to 58 percent this year.

To read the full article, visit the sponsorship.com link

Tags: Sponsorship, Marketing



ESports is a $600 million industry, projected to nearly triple by 2020. High school teams are already playing, college scholarships are awarded, and top players are turning pro, as the IHSA, NCAA, NBA and even the Olympics try to figure out what role they can play in eSports’ future.

The era of parents barking at their children to shut off their electronic games might be coming to an end. Turns out that these millennials are developing their hand-eye coordination and could be positioning themselves for college scholarships. Competitive gaming, widely known as eSports, is one of the fastest-growing ventures in the world. The eSports economy is projected to grow to $696 million this year, according to Newzoo, which provides market intelligence on global games, eSports and mobile markets. About $257.5 million of that amount is coming from North America, the website claims. By 2020, eSports may be as big as a $1.5 billion industry.

To read the full article, visit the Pekin Times link

Tags: eSports



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