DataPOWA’s regular guide to the most important happenings in the world of sport sponsorship and marketing, digital and of course, data.


American Football team Dallas Cowboys have kept the prized place as the world’s most valuable sports team, according to Forbes Magazine’s annual list which was published last week.

Manchester United, who topped the list back in 2011 and 2012, eclipsed Barcelona and Real Madrid (though they made a gallant bid) as the most valuable football team at £2.86bn to be placed third. The cutoff to qualify among the world’s most valuable sports franchises was higher than ever, up 18% this year to $1.75 billion. There are 36 franchises worth at least $1 billion that did not make the top 50.

Forbes’ top 5 most valuable teams

  1. Dallas Cowboys £3.26bn American football
  2. New York Yankees £2.87bn baseball
  3. Manchester United £2.86bn football
  4. Barcelona £2.82bn football
  5. Real Madrid £2.78bn football

To read the full article, visit Forbes’ Magazine link

Tags: Sport, Forbes Most Valuable



Gfinity recently launched the Gfinity Elite Series in London, and are aiming to be the biggest eSports tournament in the world in the coming years, though they’ll face stiff competition, they’ve got a first-rate team and have every chance of success.

One of the three Elite Series games is Rocket League, and NBC Sports announced recently that it will spend millions to broadcast the vehicular football game this summer, making NBC Universal the latest big brand to find its way into the eSports world.

Venturebeat’s Ken Ungar looks at the current status of eSports sponsorship market and has some interesting arguments.

To read the full article, visit the Venturebeat link

Tags: eSports, eSports Sponsorship



The Financial Times via BI Intelligence brings us the news that Twitter is holding discussions to acquire the UK digital streaming rights to the 2017 US PGA Championship. Securing the PGA Championship rights would be the first live-streamed major golf tournament for Twitter — it has only previously streamed smaller PGA golf tournaments.

The discussions are a massive blow to Sky, which has exclusively aired the event for the past 10 years. Additionally, the loss of rights present a hit as Sky recently announced the launch of a dedicated golf channel, and claimed itself as the “home of golf” in the announcement.

Here’s why the discussions being held between Twitter and the PGA are important:

  • Twitter continues a year of its aggressive push to acquire sports content
  • This isn’t the only struggle Sky is facing with sports broadcasting
  • The potential reach of digital platforms could be what is luring the tournament away from Sky

To read the full article, visit the BI Intelligence link

Tags: Golf, Twitter, PGA Championship, Sky TV



The 26th edition of Deloitte’s publication returns to two familiar themes – the continuation of relentless revenue growth across Europe’s major leagues, in particular the Premier League, and the commitment of this money to spending on players via transfer fees and wages, again led by English clubs.

However, the 2015/16 season will be forever remembered for Leicester City’s remarkable Premier League title triumph, despite being ranked 15th by wage costs, demonstrating that there are other factors beyond wage spend which contribute to clubs’ on-pitch performance.

The full Report is available to download for free from a link on this page.

To read the full article, visit the Deloitte link

Tags: Football, Finance, Deloitte



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