Another week in the life of digital, data, sport and entertainment. The highlights brought to you in one easy to digest, erm, digest.

Hi, HOW CAN I ASSIST YOU?

The always excellent ZDNet bring us the alarming news that virtual digital assistants will overtake world population by 2021. However it’s not as scary as it sounds, explains technology specialist author Adrian Kingsley-Hughes.

The global native digital assistant installed base is set to exceed 7.5 billion active devices by 2021, claims research and consulting firm Ovum in its Digital Assistant and Voice AI-Capable Device Forecast for 2016 to 2021. These assistants are becoming more common in UK homes, though they are currently seen as a bit of a gimmick by many users, but that won’t be the case for much longer.

To read the full article, visit The ZDNet link

Tags: Google Assistant, Apple Siri, Amazon Alexa, Microsoft Cortana

 

IT’S MEDIA UNITED FC

Manchester United are one of a number of Premier League and European clubs that have realised the way forward is to evolve into media owners. The global TV and digital rights to their matches is where the big money will be dished out, and these clubs need to be taking the lions’ share themselves.

The Drum carries an article featuring an interview with Adrian Pettett, chief executive of Havas Sport and Entertainment Cake, who said such investments “reflect the changing economics of top flight sport and the increased importance of digital and mobile channels”

United’s attempts to do this saw them launch a Netflix-like subscription app earlier this year. MUTV was created to cater to their 659 million international fans, giving them access to on-demand content and live streams. The club then hired former Yahoo! and Sony Pictures executive Phil Lynch to oversee the platform’s evolution as its first chief executive of media.

To read the full article, visit The Drum link

Tags: Football, Manchester United

 

BLOCKCHAIN IS CHANGING THE LEGAL LANDSCAPE

Blockchain is a way to keep digital data stored correctly, meaning it’s safe, secure and accessible to those who have permission to use it, and doesn’t need to be stored centrally. Lauren Gilmore of The Next Web has written a very insightful piece outlining seven rules that are going to have to change because of Blockchain.

She states that with the advent of blockchain technology, code is assuming an even stronger role in regulating people’s interactions. However, while computer code can enforce rules more efficiently than legal code, it also comes with a series of limitations. With vast regulatory implications, blockchain applications have already raised many legal questions as they offer new capabilities to engage activities in ways that don’t fit neatly into existing legal frameworks.

To read the full article, visit The Next Web link

Tags: blockchain, cryptocurrency

 

FMCG ‘JUST IN TIME’

PSFK is a website which provides insights to guide strategy in retail, advertising and product design. Curt Schacker and Ryan McManus from EVRYTHNG (Web of Things software company based in London, San Francisco and New York City) discuss how just-in-time replenishment is creating a new competition for subscription models.

As digital capabilities continue to determine winners and losers and confer competitive advantage across markets, leading consumer packaged goods companies are developing digital transformation strategies that link smart product offerings to broader business model change. In recent years, CPG companies have had a lot to contend with, as digital subscription-based startups have taken major bites out of their market share. Yet just as subscription services have challenged traditional business models, there is new competition for these subscription models as a new capability emerges: Just–in–Time Replenishment.

To read the full article, visit PSFK link

Tags: FMCG, SAAS

 

GOOD SHOUT

If you have got five more minutes, take a look at these articles & videos: