DataPOWA review the best of digital & data news, insight and opinion from the media so you don’t have to.

 

JUST COULDN’T DO IT

Eliud Kipchoge is a Kenyan long distance runner who has won medals at the Olympic and World level. Sportswear giant & sponsor Nike created a specially rigged race to enable Kipchoge to attempt to break the elusive 2-minute barrier for the men’s marathon, unfortunately, despite a very brave effort at the Monza Grand Prix circuit in Italy, he fell short by 26 seconds.

The Science of Sport website go into great detail on the data behind the performance and the results make interesting reading. Nike won’t be giving up here, as it’s apparent that Adidas are going to attempt a similar race, and this is now more about Nike vs Adidas than anything else.

To read the full article, visit the sportsscientists.com link

There’s another good article here

Tags: Eliud Kipchoge, Nike, Adidas, Sports Science

 

CONFIRMED – DATA IS THE NEW OIL

The Economist carry an article on a subject which is no surprise to anyone who’s been in digital for a few years, but it’s good to see it getting a wider, and indeed more heavyweight audience. It focuses in on the internet giants; Alphabet (Google’s parent company), Amazon, Apple, Facebook and Microsoft, who also happen to be the five most valuable listed firms in the world, all with surging profits.

100 years ago, this was a similar situation for the oil industry, and there are calls for these titans to be broken up, as was the case for Standard Oil a century ago.

To read the full article, visit the Economist link

Tags: Oil, Data

 

THE BEGINNERS GUIDE TO MACHINE LEARNING

Bernard Marr is a regular contributor to Forbes and writes books, delivers keynote presentations and provides expert advice on big data, analytics, metrics and improving business performance. He’s penned a very useful article which serves as an introduction to the seemingly complex subject of machine learning, breaking everything down and explaining the concept so that a marketer could grasp the premise.

To read the full article, visit the Forbes link

Tags: Machine Learning

 

BREXIT & TRUMP – THE BIG DATA LINK

The Observer’s Carole Cadwalladr has produced an outstanding piece of journalism, stating a shadowy global operation involving big data, billionaire friends of Trump and the disparate forces of the Leave campaign influenced the result of the EU referendum. She poses the question, as Britain heads to the polls again, is our electoral process still fit for purpose?

To read the full article, visit The Observer link

Tags: Brexit, Trump, General Election

 

GOOD SHOUT

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