It’s another four day working week, so save yourself some valuable time by letting me point you in the direction of the best of digital & data from the media.

 

HEALTH TECH COMING OF AGE

Big data or health technology will never replace our doctor and nurses, however utilised properly, it will certainly lessen the burden on our GP’s and hospitals. Doctors already have tools for predicting patient’s wellbeing, but they won’t rely on them in isolation, due to the complexity of the human body. One area which is a massive killer in the UK and the western world is heart attacks, as they are extremely hard to anticipate.

However scientists can show that computers are capable of teaching themselves can perform even better than standard medical guidelines, significantly increasing prediction rates. and this new method could save thousands or even millions of lives a year. Each year, nearly 20 million people die from the effects of cardiovascular disease, including heart attacks, strokes, blocked arteries, and other circulatory system malfunctions.

This article from Science magazine is well worth reading, and to read the full article, visit the ScienceMag link

Tags: Artificial Intelligence, AI, Health Tech, Heart Attacks

 

TWITTER MOVES INTO LIVE TV

Twitter has made a move which could see it begin to regain the ground lost to Facebook and other social channels in live event reporting and reaction. The social media giant has decided upon its first partner for its foray into 24 television news – Bloomberg. Together they will create a service that will stream news produced solely for Twitter 24 hours a day, seven days a week, hosted on Twitter.

The channel is yet to be named and will begin transmitting later this year (it cannot come soon enough for CEO Jack Dorsey), won’t simply rebadge footage from Bloomberg’s television news but will be made up of live reporting from around the world, as well as a curated and verified mix of video posted on Twitter by the social-media platform’s users.

To read the full article, visit the Wall Street Journal link

Tags: Twitter, Social Media, Bloomberg, TV News

 

HERE’S WHY NEW MUSIC GETS ON YOUR NERVES

Have you ever wondered why the music you turn to more often than not, is music from your teens and twenties? Well it’s the same reason that you deem new music unacceptable, and if this hasn’t happened to you yet, it eventually it happens to us all.

This Aeon Essays is well worth a read and it might help you stop fighting the inevitable.

To read the full article, visit the Aeon Essays link

Tags: Music

 

DRUM REPORT: DATA DRIVEN MARKETING

The Drum has released a report exploring the application of machine learning to solve commercial challenges. Machine Learning: Empowering the Next Generation of Marketing, examines what implications machine learning has and will have on the marketing world, identifies common misconceptions and sheds light on applicable AI-driven marketing solutions.

A growing body of research indicates that machine learning is moving to the top of the marketing agenda. A survey by Demandbase and Wakefield Research revealed that 80% of marketing executives believe that AI will revolutionise marketing over the next five years. But the same survey found that only 26% are confident in their understanding of AI technologies and its application to marketing.

To read the full article, visit The Drum link

Tags: machine learning, data driven marketing

 

GOOD SHOUT

If you have got five more minutes, take a look at these articles & videos: