We will drive ourselves mad thinking about the general election 24/7, so why not sit back, relax and check out the best of digital & data updates from the media this week.

BRAIN-POWERED TECH ON THE WAY FROM FACEBOOK

“So, what if you could type directly from your brain?” was the question Facebook posed this week, luckily for them, they are working their way towards an answer.

The recently rebranded HuffPost inform us that Facebook chief Mark Zuckerberg has confirmed reports that Facebook is building technology that will allow people communicate using only their minds.

Now, Regina Dugan, head of the social network’s secretive Building 8 unit, has taken the wraps of the technology in a remarkable demonstration. At F8, Facebook’s annual developer conference, Dugan revealed two systems that could bring telepathy a step closer to reality.

To read the full article, visit the HuffPost link

Tags: Facebook, Technology

 

EL CLASICO NEVER DISAPPOINTS

Not content with dominating global football media and serving up some of the best encounters in recent football history, it’s been revealed that matches between the Spanish giants of FC Barcelona and Real Madrid’s El Clásico matches generate over $40m in media value for their sponsors.

The Drum report that research specialist Nielsen Sports has provided an overview of the value of each media platform for sponsors, as live TV broadcasts now account for less than half of that figure, highlighting the need for brands to better understand the worth of the different media platforms available to them.

The analysis revealed that the combined TV and social media value of the last El Clásico in December 2016 generated around $42.5m for sponsors. Live TV broadcasts accounted for 43% ($18.5m) of the total figure, with social media making up 12%. In Spain, social media delivered the same amount of media value ($5.1m) as the country’s TV news coverage of the match.

To read the full article, visit The Drum link

Tags: Football, El Clasico, Barcelona, Real Madrid, Sports Sponsorship

 

SLOVAKIAN FLYING CAR ON THE RUNWAY

When Ian Fleming wrote Chitty Chitty Bang Bang his vision of a flying car seemed a very distant prospect (as it did to me until last week, to be fair), however a Slovakia-based startup is ready to take the leap.

AeroMobil unveiled the design for its flying car at the Top Marques Monaco car show last week. Don’t get too excited though, as AeroMobil says it will cost between $1.3 million and $1.6 million, with deliveries beginning in 2020.

AeroMobil says the vehicle can transform into flight mode in less than 3 minutes. As a car, it has a top speed of 100 mph (160 kph) and can drive for 434 miles (700 km). The vehicle can fly for 466 miles (750 km) and reach a top speed of 223 mph (360 kph) when in the air, the company claims.

To read the full article, visit uk.businessinsider link

Tags: Aeromobil, Transport

 

READ ALL ABOUT IT! WIKITRIBUNE!

Wikipedia cofounder Jimmy Wales has announced Wikitribune, his new community-powered news outlet that aims to combat fake news and mistrust of the media. “I’ve been thinking about this for quite a long time, I’ve been working on ideas and so forth, it was always a backburner project,” he told Business Insider.

Wikitribune will work as a kind of hybrid between a traditional news organisation and Wikipedia, the online encyclopedia that anyone can edit. Professional journalists will work alongside community volunteers to write and edit stories, “working side-by-side as equals,” Wales said.

The 50-year-old internet entrepreneur will, at least at first, serve as CEO and in an editor-in-chief-esque role managing the site’s output.

To read the full article, visit uk.businessinsider link

Tags: Jimmy Wales, Wikitribune, Wikipedia, Fake news

 

GOOD SHOUT

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