Happy Ishtar/Easter/ Eostre/Pascha/Pasqua/Pesach. This week’s guide to the most important happenings in the world of digital sport, entertainment and of course, data.


Any marketeer who isn’t already well aware of the possibilities of eSports needs to have a word with themselves, and quickly. Leading global brand agency Momentum have released a new research study that asked gamers about their media consumption habits and thoughts on the future of gaming.

Momentum CEO Chris Weil thinks that eSports will overtake mainstream sports within a “few years,” and brands should to watch out. His firm estimates global gaming revenue to reach $90 billion by 2020.

Key findings from the study:

  • 75 percent of respondents said gaming will always be a part of their lives
  • 58 percent believe eSports should be an official sport
  • 53 percent say friends often ask for their advice before buying technology
  • 59 percent use gaming as a way to connect with others and say gaming has improved their quality of life

To read the full article, visit geekwire.com link

Tags: eSports, gaming



I don’t normally link to audio, but I’ll make an exception for Sam Harris & his Waking Up podcast. Sam Harris is the author of five New York Times bestsellers. His books include The End of Faith, Letter to a Christian Nation, The Moral Landscape, Free Will, Lying, Waking Up, and Islam and the Future of Tolerance (with Maajid Nawaz).

Sam Harris speaks with Tristan Harris about the arms race for human attention, the ethics of persuasion, the consequences of having an ad-based economy, the dynamics of regret, and other topics. Tristan Harris has been called the “closest thing Silicon Valley has to a conscience,” by The Atlantic magazine.

To read the full article & listen to the interview, visit Sam Harris’ website link

Tags: Sam Harris, Technology



You’ll know by being an avid reader of this blog, that eSports is disrupting the sports sector, well its now starting the disrupt the sponsorship sector too. TopEleven.com have chosen shirt sponsorship with Spencer FC’s YouTube team Hashtag United over traditional football clubs. With 140 million registered users and 10 million monthly active users on Web, Android and iOS devices, TopEleven.com is one of the most successful online sports game ever made. The football managing game was first launched by Nordeus in May 2010, and currently boasts José Mourinho as its official brand ambassador. The game is free-to-play and is available in almost 30 different languages.

To read the full article, visit The Drum link

Tags: eSports, Sponsorship



The Independent’s David Barnett writes a very timely reminder about the lost demographic, Generation X. Well, lost in the sense that the baby boomers and the millennials have been making all the headlines recently.

The boomers don’t like the millennials because they think the younger generation are feckless, whiny snowflakes who are scared of hard graft and obsessed by status, more interested in posting a selfie to social media than doing anything useful, and of course, the boomers are to blame for Brexit, have a read anyway!

To read the full article, visit The Independent link

Tags: David Barnett, Generation X



If you have got five more minutes, take a look at these articles & videos: