Spring has Sprung, so why not sit back, relax and check out the best of digital & data updates from the media this week.

ESPORTS TO DOUBLE ITS GLOBAL AUDIENCE

Last week I was invited to attend the excellent Leaders Sport Business Summit in New York, and one of the sessions on the subject of esports, generated so much interest that it had to be moved from the room it was in, to the biggest possible venue available, and even that couldn’t cater for the demand on sports industry professionals and marketers eager to hear from someone in the industry who would explain the phenomenon to them. The session in question showed a clip of young American children being asked ‘what do you want to be when you grow up?’, the answer more often than not, with both boys and girls, was ‘a professional gamer/esporter’.

The BBC’s technology & sports departments have released a new ‘State of Sport’ feature focusing in on esports, which they say will generate more than £1bn in global revenue and almost double its audience to nearly 600 million people by 2020.

To read the full article, visit the BBC State of Sport link

Tags: esports, gaming

 

FUTURE REALITY

This blog is all about trying to keep the audience in touch with digital innovation, but I have to look to the longer term myself, and this article on the Social Media Today website does a good job of trying to make sense of how virtual reality and augmented reality are going to change television and how its consumed, and how we interact with social media and mobile apps. For the uninitiated, it also does a great job of explaining the difference of AR and VR.

Here’s another good article on the subject: Augmented reality will become a $50 billion business in 5 years, analysts say link

To read the full article, visit the Socialmediatoday.com link

Tags: Augmented reality, virtual reality, TV

 

TECH IS FLEXING ITS MUSCLES

Every year there’s a rumour that the new iPhone will have some sort of flexibility of screen, and every year we’re disappointed. However, we’re been here before with LG Flex smartphone back in 2015, and that didn’t end too well for anyone.

I have been working alongside Thin Film Electronics, a Norwegian printed electronics company, for nearly ten years, so have been aware of the possibilities of this sector, and at some point, bendy, foldable phones will become the norm, and it’s not going to stop there, there will be watches, tablets, TV and of course wearables.

To read the full article, visit the techradar.com link

http://www.techradar.com/news/why-the-future-of-phones-wearables-and-watches-is-flexible

Tags: Flex Tech, Smartphones

 

FOURSQUARE REIMAGINED

Foursquare are trying to move away from their ‘check-in’ heritage by repositioning itself as a location intelligence company aimed at brands who would value more consumer data in the real world, rather than online. There are plenty of other companies in this space already, with the ‘beacons’ and ‘free Wi-Fi for your email address’ companies who have been well aware of the value of consumer footfall data for years. Anyway, Foursquare announced it is launching Foursquare Analytics, a dashboard that analyzes anonymized and aggregated foot traffic trends to physical brand locations.

To read the full article, visit The Drum link

Tags: Foursquare, analytics, retail

 

GOOD SHOUT

If you have got five more minutes, take a look at these articles & videos: