March 1, 2017 Author: Michael Flynn
The weekly digest of all that is meaningful in digital and data, sometimes touching on sports and entertainment. If there’s anything below that makes you think you’d like to learn more about it – let’s have a chat, we could even do it over a nice lunch in Charlotte St. You lucky people.
THE NEW THREE SECOND RULE
Think with Google continues to force innovation and disruption in digital marketing in terms of data analysis and insights, and they share all their findings with everyone. Result.
The latest piece is related to helping marketers better understand how various industry sectors are performing when it comes to mobile page speed. They tell us that the average time it takes to fully load a mobile landing page is 22 seconds, yet 53% of mobile site visitors leave a page that takes longer than three seconds to load, and why that’s a big problem. They will also help you start to understand if your websites are ‘up to speed’.
To read the full article, visit the Think with Google link
Tags: Google, Think with Google, Mobile
THE NATIONAL DISTRUST
US based Edelman is the world’s largest independently owned public relations firm, and each year publish the Edelman Trust Barometer report. As you may expect based on events in recent times, the most recent report highlights quite a few issues particularly in the UK.
PR Week report on the Youth Trust UK survey of 1,000 16 to 18-year-olds in the UK during February. British teenagers are at risk of becoming “generation angst”, dismayed at their parents and grandparents having left them a “poisoned legacy” of Brexit and an unaffordable housing market.
This follows a wider report published in January, found that British public’s confidence in institutions was plummeting as part of an “unprecedented crisis of trust shared across the Western world”.
To read the full article, visit the PR Week link
Tags: Edelman, Edelman Trust Barometer
I’VE SEEN THE FUTURE
The World Economic Forum (WEF) is a Swiss-based non-profit foundation, with its mission being cited as ‘committed to improving the state of the world by engaging business, political, academic, and other leaders of society to shape global, regional, and industry agendas’. Of course, it’s best known for its annual meeting at the end of January in Davos, when some 2,500 top business leaders, international political leaders, economists, and journalists for up to four days to discuss the most pressing issues facing the world. They have surveyed over 800 experts to find out what the future will hold in technology and it’s reported on by UKBusinessInsider. They offer seven mind-blowing technologies which could be with us by 2030.
To read the full article, visit the UKBusinessInsider link
Tags: Futurology, Technology
FLY ME TO THE MOON
Space Exploration Technologies Corporation, are better known as SpaceX, is an American aerospace manufacturer based in California, founded by Elon Musk in 2002. They have just announced that two private citizens have paid the fare to be propelled around the Moon at some point in late 2018.
SpaceX CEO Elon Musk said that the tourists have already paid a significant deposit, however didn’t want to name them and did say ‘it’s nobody from Hollywood’, however there will be a race to find out which celebrity or billionaire is now hitting the gym every day in the US.
Musk said: “This presents an opportunity for humans to return to deep space for the first time in 45 years. Like the Apollo astronauts before them, these individuals will travel into space carrying the hopes and dreams of all humankind, driven by the universal human spirit of exploration.”
To read the full article, visit the BBC link
Tags: SpaceX, Space Tourism
If you have got five more minutes, take a look at these articles & videos:
- Zero Hedge – Google Nation: Visualizing The World’s Most Valuable Brands
- Creative review – Sport England’s This Girl Can campaign
- Hitachi Video – Adam Buxton on Cities Of The Future
- The Guardian – Exoplanet discovery: seven Earth-sized worlds found orbiting nearby star
- BBC – Cake or biscuit? Why Jaffa Cakes excite philosophers
- New York Times – 20 Nominations Later the Sound Mixer Gets His Oscar