The deprecation of third-party cookies presents an opportunity for rights owners and brands to maximize their first-party data.
Get the inside track on sports sponsorship with news, views and insights from DataPOWA.
The start of a new English Premier League season brings a fresh wave of excitement for fans eager to see their team clinch the title, break into Europe or go…
Digitally Enhanced Dasherboards have enjoyed a successful first season in the NHL. We break down the data and provide activation recommendations.
MLB is testing out virtual advertising replacement technology. Keep up to date with the games it’s being used in with our comprehensive tracker.
Following its use in this season’s NHL, virtual replacement advertising is being trialled in Major League Baseball as North American sport continues to experiment with new forms of sponsorship technology.…
Sydney Rugby Union and New South Wales Rugby asked DataPOWA to help transform their approach to sports sponsorship.
As Premier League clubs vow to withdraw from the gambling sector for front-of-shirt sponsorship, we explore their future options
The way sports sponsorship is measured is changing and, as Wrexham AFC proved, it requires as much focus on digital as broadcast.
The new MLB season is underway and with it comes a new sponsorship asset: a jersey patch. But what can be learned from the visibility generated on opening day?
Find out which teams and brands gained most visibility and the best value through exposure on season 5 of the Netflix documentary Drive to Survive.
Whitespace analysis has grown in stature over recent years. Here we explore what it is and how it helps sports properties grow revenue.
McLaren’s use of a new sponsorship asset at the US Grand Prix opens up new flexibility and additional options for Formula 1 teams.
It was another hugely successful US Open both on and off the court as tennis fans flocked in their thousands to Facebook and Instagram to keep up to date.
The Lionesses’ Euros success opens up a wealth of new commercial opportunities for women’s football in England. We look at what they are and how they can be maximised.
It’s not just the team signing a player who benefits on digital channels from a major new transfer; the teams those clubs play against can draw positives too.
Find out how the Europa League finals from 2020, 2021 and 2022 and the teams who played in them performed across search engines and social media channels
Our research shows that Major League Baseball drives strong social media engagement but must drive global awareness to compete with the NBA and NFL