DATA POWERED
MARKETING

DATA & ANALYTICS SERVICES

Welcome to Datapowa

DataPOWA is a UK technology company offering specialist data and analytics services to the sports & entertainment markets, and have built an AI driven platform, POWA index, that collects and analyses data which is output via a relative index ranking system. POWA index allows sports rights holders, sponsors and agencies to access definitive market valuations by benchmarking rights-holders in relation to each-other across a wide-range of data-points incorporating traditional media, digital platforms and fan interactions, helping brands to optimise their sponsorship strategies and enabling rights holders to demonstrate and improve their sponsorship value. The core of DataPOWA's business, the mathematicians and data scientists, are continuously evolving the POWA platform, and the vision is for the sports & entertainment industry to adopt real time evaluation which informs their marketing strategies in exchange for more return on their investment.
The POWA platform has potential applications across a number of verticals and DataPOWA is initially focusing on the sports sponsorship and gaming sector. In February 2021 DataPOWA, in collaboration with IXUP Ltd developed POWA index 2.0, which integrates the first party data analytics abilities of the IXUP platform with POWA index to offer a valuable & unique 360 degree product offering to DataPOWA's rising international client base.

POWA INDEX

POWA index 2.0

The POWA Briefing

There are so many reputable media & industry news sites out there now, that we're making the assumption that you would appreciate someone else scouring them for the most important happenings in digital, sport & entertainment, so you can get on with the important stuff like running your business. You're welcome.

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Powa briefing

July 5, 2021

POWA BRIEFING #140

The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI. THE MAKING OF TIKTOK’S EURO 2020 DEALTikTok’s head of marketing for the EMEA region, James Rothwell, has said the video-sharing platform’s sponsorship of Uefa Euro 2020 is likely to be the precursor to further marketing deals in […]

June 23, 2021

POWA BRIEFING #139

The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI. UNITED HAS SHOWN EUROPEAN SUPER LEAGUE CLUBS SHOULD BE WARY OF A BRAND BACKLASHManchester United’s training kit sponsor has pulled the plug on a £200m deal due to a supporter backlash in the wake of the failed […]

May 28, 2021

POWA BRIEFING #138

The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI. FOOTBALL AND POLITICS: LESSONS OF THE SUPER LEAGUE FIASCOThe Super League football fiasco, with its pleasing echo of David defeating Goliath, bears thinking about.For more on this story, head to TheArticle HOW NETFLIX AND SOCIAL MEDIA HELPED […]

Industry Heritage

Our team have thirty years experience in sports & entertainment marketing, PR and sponsorship. We have conceived
strategies and campaigns for some of the most recognised brands in and around the industries.

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