November 22, 2016 Author: Michael Flynn
We scour the media for the most important happenings in digital sport and entertainment so you don’t have to.
Following the US election, and the growing understanding of how social media played a pivotal role in the public perception of the two main candidates, and ultimately the victory of Donald Trump, both Google and Facebook are reviewing the lists of publishers allowed to post to their sites. Criticism has prompted Facebook CEO Mark Zuckerberg to respond publicly with a post on his own Facebook page. It read, “Of all the content on Facebook, more than 99% of what people see is authentic. Only a very small amount is fake news and hoaxes. The hoaxes that do exist are not limited to one partisan view, or even to politics … We have already launched work enabling our community to flag hoaxes and fake news, and there is more we can do here … we will continue to work on this to improve further.”
Here are several fake news sites that have become popular on Facebook, and which should be avoided if you’re looking for the facts:
American News – Hoax
DC Gazette – Hoax
Activist Post – Propaganda
Before It’s News – Propaganda
Daily Buzz Live 1 – Propaganda
Disclose TV – Propaganda
InfoWars – Propaganda
Natural News – Propaganda
Red Flag News – Propaganda
World Truth TV – Propaganda
To read the full article, visit thedrum.com link: http://www.thedrum.com/news/2016/11/15/google-and-facebook-both-fake-news-clampdown-following-us-presidential-election-row
Tags: US Election, Facebook, Google, Social Media
WEAR YOUR ART ON YOUR SLEEVE
The Mirror report that the Premier league have green lighted the clubs’ request to sell sponsorship or advertising on the sleeves of their shirts. Manchester United who currently rake in £47m a year from Chevrolet could earn another £10m per season from such a deal. The proposal was put forward by the bigger PL clubs and will start next season, however a couple of the clubs will miss out in the short team due to caveats in the deals with their main shirt sponsor.
To read the full article, visit the mirror.co.uk link: http://www.mirror.co.uk/sport/football/news/premier-league-clubs-given-go-9248842
Tags: Football, Premier League, Sponsorship
ALIBABA FOCUSED ON THE FUTURE
Singles’ Day is celebrated in China by young people proud of being single. The date, November 11th (11/11), is chosen because the number “1” resembles an individual that is alone. Like Black Friday is the US, this date has gradually become one of the largest online shopping days in the world, with sales in Alibaba’s sites Tmall and Taobao over US$14.3 billion in 2015 and a whopping $17.8 billion last week, however their Chairman is focusing on the future. Jack Ma thinks e-commerce businesses are going to face challenges in the future, as online shopping becomes the new normal.
To check out the Bloomberg TV interview with him, visit bloomberg.com link: https://www.bloomberg.com/news/articles/2016-11-13/alibaba-wants-its-18-billion-singles-day-to-be-more-mean-less
Tags: Alibaba, Alibaba Singles Day, China, eCommerce
IT’S ALL ABOUT FAMILY
Campaign Magazine’s Sonoo Singh examines the challenges for the biggest UK family owned brand businesses, drawing heaving on a book, The Branded Gentry: How a New Era of Entrepreneurs Made Their Names, co-written by Charles Vallance, founder and chairman of VCCP (whom my old agency Fast Web Media have worked alongside for six years) in 2013. Vallance’s book looks at the pivotal figures who created the brands and the legacy they left, and the new generation tasked with keeping the brand at the top of the tree. Business including Warburtons, Boden, Hiscox and Paul Smith.
To read the full article, visit the campaignlive.com link: http://www.campaignlive.co.uk/article/ties-bind-business-dynasties-create-brand-opportunities/1414426
To purchase The Branded Gentry from Watersones: https://www.waterstones.com/book/the-branded-gentry/david-hopper/charles-vallance/9781908739780
Tags: Marketing, Brands, UK
If you have got five more minutes take a look at these articles & videos:
- Forbes.com Global Celebrity 100
- How four lost paintings were recreated using only Adobe Stock and Photoshop
- Christmas 2016 ads: the best so far. Buster the Boxer, Mrs Claus, rainbow-coloured yetis and an adventurous carrot feature:
- Total Sportek take a look at all 20 premier league clubs shirt sponsorship deals (from August).