What’s that you say, you want the weekly guide to the most important happenings in digital sport and entertainment in one easy to read digest? Step right this way, as we may just have the very thing…

NEW FOOTBALL SITE AIMS TO UNITE CLUBS, PLAYERS & FANS

If we were going to invest in a digital platform in 2016, the new ‘Facebook for Football’ wouldn’t be top of our list, as the marketplace is already overcrowded and many attempts have been made at this over the last twenty years, and 99% have failed.

However that hasn’t deterred 27 clubs (so far) including Arsenal, Chelsea, Barcelona, Bayern Munich, Galatasaray, Juventus, Liverpool, Paris Saint-Germain, Real Madrid, and Tottenham Hotspur from forming partnerships with www.dugout.com, created for clubs and players to connect with football fans. Launched this week Dugout.com is free to access and will host content created by clubs and players and is accessible on desktop, tablet and mobile and will be available in eight languages, English, French, German, Italian, Spanish, Catalan, Portuguese and Bahasa Indonesian.

Dugout President, Elliot Richardson, said: “Dugout was devised and built for the fans. The game today is truly global and fans don’t just want to watch matches in their own country – they want to follow their favourite clubs and players across the world, on and off the pitch. That’s what Dugout offers – unrivalled access for fans to see behind the scenes of the clubs and into the lives of the players.”

To read the full article, visit sportindustry.biz link: https://www.sportindustry.biz/news/dugout-digital-platform-launched

Tags: Football, Social Media

 

JOHN LEWIS-BIGGEST WEEK IN TRADING HISTORY

Black Friday has been and gone and one department store had a record day of trading. John Lewis reported record sales online and in-store and have said that it was one of the biggest weeks in trading in the stores history.

On Black Friday, customers shopped on their mobiles between midnight and 9am, but desktop quickly took the largest share of traffic from 9am onwards as customers arrived at work. “At our busiest time on Friday morning, we took five orders every second on johnlewis.com,” lead director and operating director Dino Rocos said.

The figures released were for the week ending on the day after Black Friday, Saturday 26 November; they achieved sales of almost £200m (an increase of 6.5% year-on-year). Womenswear was up 15.1% and menswear was up 8.1%. Best sellers over the event included Ted Baker and Michael Kors in women’s accessories, Barbour in menswear and womenswear and Calvin Klein pyjamas and lingerie.

To read the full article visit The Industry London

(Link https://www.theindustrylondon.com/john-lewis-achieves-record-trading-day-black-friday/)

 

PERSONALISATION FOR THE PEOPLE

McKinsey & Company is the trusted advisor to many of the world’s most influential businesses and institutions. Four of their finest have colluded to create an excellent article on personalisation at scale, Brian Gregg (partner in the San Francisco office and leader of McKinsey’s Digital Marketing Practice); Hussein Kalaoui, Joel Maynes, and Gustavo Schuler (all associate partners in McKinsey’s Los Angeles office).

As they rightly surmise, done correctly personalisation enhances customers’ lives and increases engagement and loyalty, however not too many brands are doing this efficiently and consumers are being immune to messaging as they are bombarded over email and mobile by lazy marketeers.

To read the full article, visit mckinsey.com link: http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/marketings-holy-grail-digital-personalization-at-scale

Tags: Personalization, Data, Marketing

 

SPENCER FC 1 CHAMPIONSHIP CLUBS 0

Spencer FC is a British FIFA gamer on YouTube and is best known for his SpencerFC channel, originally titled ‘officialfifaplaya’. He is also the creator of the professional eSports team Hashtag United.

As eSports emerges as a serious threat to the revenues of the traditional sports world, Spencer FC’s manager has stated that he believes his star player offers sponsors more value and opportunity than the majority of the Championship clubs can offer, however football industry experts have disputed this claim, though they certainly can’t be 100% sure that they are correct.

SFC has accumulated a following of over 1.7 million subscribers on his YouTube channel, and his primary audience is male, aged 18-24. His 427 million video views have earned him sponsorship via EE and the biggest media agencies and brands are now sitting up and taking notice.

To read the full article, visit thedrum.com link: http://www.thedrum.com/news/2016/11/29/spencer-fc-s-manager-youtuber-nets-brands-better-value-money-championship-clubs
Tags: eSports, Spencer FC, Football, FIFA 17

 

GOOD SHOUT
If you have got five more minutes, take a look at these articles & videos:

Forbes – Tips To Protect Yourself From ID Theft When Shopping Online
http://www.forbes.com/video/5226881945001/

Marketing Week – 2016 year in review: The best campaigns (part I)
https://www.marketingweek.com/2016/11/29/2016-campaigns-year-part-1/

Art Vinyl’s record sleeves of the year
https://www.creativereview.co.uk/art-vinyls-record-sleeves-year-2016/

Inside the #MeetYourFuture campaign to tackle the digital skills gap
http://www.thedrum.com/opinion/2016/11/29/inside-the-meetyourfuture-campaign-tackle-the-digital-skills-gap-and-how-your