November 24, 2016 Author: Michael Flynn
Psst, save yourself a couple of hours by reading our weekly guide to the most important happenings in digital sport and entertainment, this week featuring Facebook, Amazon & IBM…
FACEBOOK LIKES LONDON
The Guardian reports that Facebook have purchased the old Royal Mail site just off Oxford Street for their new UK headquarters and they will be increasing the workforce in the capital by 500 people – a 50% rise.
When the bespoke new office opens, there will be 1500 employees in total, and Facebook have said that many of the new 500 roles will be highly skilled.
The US social media company will employ 1,500 people in London next year when it opens its office, which is under construction in Fitzrovia, close to the West End.
Nicola Mendelsohn, Facebook’s European head, said: “The UK remains one of the best places to be a tech company and is an important part of Facebook’s story. We came to London in 2007 with just a handful of people. By the end of next year, we will have opened a new HQ and plan to employ 1,500 people.”
As long as they don’t all head to Charlotte St at lunchtime, we are happy.
To read the full article, visit theguardian.com link: https://www.theguardian.com/technology/2016/nov/21/facebook-hire-500-uk-workers-opens-london-hq-fitzrvovia
Tags: Facebook, Social Media, London, Fitzrovia
AMAZON IN PRIME POSITION
The Wall Street Journal has the very interesting news that digital giant Amazon wants to extend its broadcast arm with live sports in the US.
They would like Prime members to have the opportunity to watch the biggest games in NBA, MLB, NFL and MLS live, and has been in talks with all the leagues recently.
It’s thought that Amazon would like to create an exclusive sports bundle which will bolster the Prime membership figures.
In the UK, the Premier League will be watching events carefully, as no doubt will Sky Sports and BT Sports.
To read the full article, visit the wsj.com link: http://www.wsj.com/articles/amazon-explores-possible-premium-sports-package-with-prime-membership-1479757001
Tags: Amazon, Television, Live Sports, NBA, MLB, NFL, MLS
THINGS ARE LOOKING UP AT IBM
IBM Watson have made a big move in the Internet of Things world, as it’s launched a global practice / consultancy unit and will now work with key clients like Ricoh to establish new business models that integrate in to the Watson IoT platform.
Harriet Green, general manager, IBM Watson IoT, Commerce and Education, said: “The Internet of Things is making an enormous impact on our lives and helping to spur even deeper levels of innovation for those developing the connected devices and products of our future. IBM is helping knock down the barriers to getting started with IoT, making it accessible for clients as they begin their digital transformation.”
IBM will be utilising over 1,500 industry experts to their offering and opening up the IoT platform for free.
To read the full article, visit the drum.com link: http://www.thedrum.com/news/2016/11/22/ibm-watson-launches-global-consulting-unit-internet-things
Tags: IBM, IBM WATSON, IOT
GILETTE BEHIND THE LIONS
Gillette has been unveiled as an official sponsor for next year’s British and Irish Lions rugby union tour of New Zealand. The sponsorship will be a big play for Gillette and they plan to activate in the UK around the tour and will have exclusive access to players and staff, with video content creation a main driver.
Gillette will also run a competition offering the chance to join the 2017 tour in New Zealand, with runners-up prizes including UK-based experiences.
“We are very proud to have Gillette as an official sponsor of the 2017 tour to New Zealand,” said Lions chief operating officer Charlie McEwan.
“We know that the squad will need to be at its best to achieve success in New Zealand and Gillette’s passion for innovation to help men be the best they can really resonates with us.”
To read the full article, visit the sportspromedia.com link: http://www.sportspromedia.com/news/lions_land_gillette_for_2017_tour
Tags: Gillette, Rugby Union, Lions Tour, Sponsorship
MEASURES MUST BE TAKEN
Marketing Week report on the problem of errors in digital analytics by some of the biggest platforms and call for advertisers to become more diligent in the pursuit of the real user data.
Facebook has been the most high profile platform to admit issues in their reporting of video traffic/date but has recently stated it will address the issues found in its metrics.
Marketing Week columnist Mark Ritson, while not saying any of this is deliberate, has called it “weird” that almost all the errors overstated the metrics and worked in Facebook’s favour.
In a recent column he explains: “Even the most cynical critic of digital marketing metrics (that would be me) would not accuse the company of deliberately misrepresenting its video data to appear more competitive. But it was indeed fortunate that the miscalculation, first of all, was in Facebook’s favour and, second, helped present an improved picture of its main Achilles’ heal – the duration of time people watch its videos.”
To read the full article, visit the sportspromedia.com link: https://www.marketingweek.com/2016/11/18/advertisers-militant-digital-metrics/
Tags: Advertising, Data, Metrics, Facebook
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