The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.

DELOITTE: WOMEN’S SPORTS ON TRACK TO BE WORTH OVER $1B
A newly released Deloitte report claims women’s sport is on track for rising revenues driven by growth in sponsorship, broadcast hours and increasing event attendance. Deloitte Australia’s Technology, Media & Telecommunications (TMT) Predictions report into trends and changes in the technology, media and telecommunications sector points out that women’s sports is on track to be worth more than a billion dollars in the years ahead, if certain factors fall into place.
For more on this story, head to SportBusiness

HOW FOOTBALL SHIRT SPONSORSHIP CAN BE THE MAKING OF THE NEXT GENERATION OF BRANDS
As football betting sponsorships come under the microscope, Mark Lloyd, Strategist, Dark Horses looks at why a host of other brands should spot an opportunity in football partnerships.
For more on this story, head to SportsIndustry.biz

SPORT URGED TO DROP HIGH CARBON SPONSORSHIP DEALS
Sports teams and competitions have been urged to drop sponsorship deals from companies that promote “high carbon lifestyles, products and services”. A new report called “Sweat Not Oil” says the deals damage progress in efforts to tackle global warming.
For more on this story, head to BBC

SKY SPORTS AND BBC IN ‘LANDMARK’ FA WOMEN’S SUPER LEAGUE BROADCAST DEAL
The FA has announced that Sky Sports and the BBC have gained the media rights to the Barclays FA Women’s Super League in a new ‘multi-million pound’ deal.
For more on this story, head to SportsIndustry.biz

GOOD SHOUT
NEW YORK TIMES: Champions League new format – how it will work
UNOFFICIAL PARTNER: Unpicking the Man United shirt deal
SPORTSVIDEO.ORG: Whitepaper: How Intel Sports Built a Cloud System for the Future
BBC: The Spanish football club owned by an esports team

SOURCE:The Briefing #136| POWA index