The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.

THE UNLIMITED POTENTIAL OF LIVE STORYTELLING IN SPORTS MARKETING
Sports marketing can pack a punch. From kick-starting conversations about race to shifting attitudes about equality and diversity, sports can jab, hook and cut across the societal spectrum to create positive change. Right now, with more people staying at home and yearning for shared human experience, live sport is a bountiful well of untapped marketing potential, but it’s also an increasingly congested brand minefield of sponsors, billboards, adverts and promotions.
For more on this story, head to Campaign

NEW LOOK CHAMPIONS LEAGUE WILL DESTROY THE DRAMA
Swiss system pushed by Juventus’s Andrea Agnelli will generate meaningless matches and worsen football’s inequality.
For more on this story, head to TheGuardian

WHY DO RICH PEOPLE LOVE ENDURANCE SPORTS?
Participating in endurance sports requires two main things: lots of time and money. Time because training, traveling, racing, recovery, and the inevitable hours one spends tinkering with gear accumulate—training just one hour per day, for example, adds up to more than two full weeks over the course of a year.
For more on this story, head to GetPocket

WHY AN OUTRIGHT BAN ON GAMBLING SPONSORSHIP WOULD BE A MISPLACED BET
With English soccer clubs facing the prospect of tighter restrictions on lucrative deals with bookmakers, Press Association’s chief sports reporter separates the possible from the likely when it comes to the UK government’s ongoing review of gambling sponsorship.
For more on this story, head to SportsPro

TENNIS ‘CANNOT SURVIVE’ WITHOUT RETURN OF SPECTATORS
Senior tennis officials have expressed concern about the viability of major tennis tournaments as restrictions on attendance drag on. News agency Reuters spoke to several officials who sounded the alarm about the state of the sport’s finances.
For more on this story, head to SportBusiness

GOOD SHOUT
UNOFFICIAL PARTNER: Inside the Wrexham Takeover Podcast
SPORTS PRO: Inter shirt sponsor Pirelli confirms iconic deal to end after 2020/21 season
FORBES: ‘African Football Must Become The Best In The World’
SOCCEREX: Mobile application with more than 100m users taken down in Spain

SOURCE:The Briefing #135| POWA index