The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.

TRUST ME, SPORT WITHOUT FANS IS NOT SPORT
For five days the Australian Open had cozy stadiums half-filled with fervent fans, and sports once again felt normal. Then a snap lockdown quieted the stands.
For more on this story, head to NYTimes

SUNING $2.3B SHARE SALE RAISES CONCERNS FOR INTER
The decision by embattled Chinese conglomerate Suning Appliance Group Co. to shut down a soccer club in its hometown of Jiangsu is raising concerns that the next to get entangled in the indebted company’s efforts to raise cash could be its prize asset in Italy, FC Internazionale Milano SpA.
For more on this story, head to Bloomberg

INFLUENCER MARKETING: HOW MUCH SHOULD YOU BE PAYING IN 2021
Do you want to reach more people who are interested in your products and services? Are you looking to build a devoted customer base? If so, influencer marketing is one of the best ways to do it, and we’re here to help with a guide to influencer marketing costs!
For more on this story, head to InzpireMe

ADVERTISING TO CARDBOARD – COVID’S IMPACT ON SPONSORSHIP AGREEMENTS IN SPORT
According to Statista, the revenue of the North American sports sponsorship market was estimated at approximately 17.17 billion U.S. dollars in 2018 and is expected to grow to over 20 billion U.S. dollars by 2022. One may be rightfully sceptical of that anticipated increase amid the COVID-19 pandemic.
For more on this story, head to SportsAgent

THE VALUE OF SPONSORSHIP REVENUE FOR MINORITY OLYMPIC SPORTS
USA Weightlifting chief executive Phil Andrews talks about the difficulties of the Covid-19 pandemic for minority Olympic sports and identifies ways they can survive the shortfall in revenues caused by the postponement of Tokyo 2020
For more on this story, head to SportBusiness

TIKTOK FURTHER EXPANDS SPONSORSHIP PORTFOLIO WITH US SOCCER DEALS
TikTok has added two American soccer partners to its expanding sponsorship portfolio, building on existing agreements in both the US and Europe. The multiyear agreements with the Portland Tinders of Major League Soccer and Portland Thorns of the National Women’s Soccer League will see the social media platform become the official sleeve sponsor of both clubs.
For more on this story, head to InsiderSport

GOOD SHOUT
SBJ: USL shifting league business strategy with new revenue-sharing model
COLISEUM NEWS: ‘The Blues’ venue plans get green light
UNOFFICIAL PARTNER: Podcast – Ralf Reichert

SOURCE:The Briefing #134| POWA index