The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.

TIKITOK PARTNERS EURO 2020
We’re excited to announce that TikTok has become an official partner of UEFA EURO 2020 – the first time a digital entertainment platform like ours has ever sponsored a major international tournament for UEFA.
For more on this story, head to TikTok

WHAT A $5.5M SUPER BOWL AD CAN BUY IN DIGITAL MEDIA
The saying goes there’s no business like show business. And even in the midst of a global pandemic, the Big Game must go on. However, Super Bowl superstar marketers like Budweiser, Coca-Cola and Pepsi are sitting this year out. Perhaps rightly so, because this year’s ad spots come with a shiny price tag — going for an estimated $5.5 million for a 30-second spot.
For more on this story, head to DigiDay

CRISTIANO RONALDO – THE FIRST FOOTBALL BILLIONAIRE
A look at why Cristiano Ronaldo’s entry into the billionaire club is brewing a perfect storm for the commerce of sport, as ITW Core’s Devanshu Bhatt traces the journey that led to the making of the world’s first billion-dollar footballer.
For more on this story, head to ITWGlobal

NORWICH CITY AND THE BATTLE OF FOOTBALL’S HAVES AND HAVE-NOTS
At just 22, Todd Cantwell already has a head full of memories. A star midfielder at Norwich City, the football club he joined as a local lad more than a decade ago, he has emerged in recent years as one of the English game’s brighter talents. Slouched on a chair at the team’s training ground, Cantwell sits up when asked to name some of his standout moments to date. The recollections flow easily.
For more on this story, head to FT.com

FORBES SPORTS MONEY NBA TEAM VALUES 2021
To see the allure of an investment in the NBA, look at downtown San Francisco. That’s where the Golden State Warriors opened the $1 billion Chase Center, after nearly a decade of anticipation. The arena, which opened five months ahead of a debilitating pandemic, was also just in time for the team’s worst season since 2000-01: After five straight visits to the NBA Finals, the Warriors delivered the league’s worst record in 2020 while two-time MVP Stephen Curry missed all but five games with injuries.
For more on this story, head to Forbes

RASHFORD CALLS ON SOCIAL MEDIA COMPANIES TO ERADICATE ABUSE
Marcus Rashford insists online abuse should be “easy to stop” and has called on social media companies to eradicate the problem. The Manchester United and England forward has been among a group of players targeted online in recent weeks. The Football Association has vowed to work with the Government and social media platforms to eradicate racism from the game.
For more on this story, head to BT Sport

GOOD SHOUT
BBC: The cinemas now hiring out their screens to gamers
PODCAST: Unofficial Partner – where audio fits in to digital strategy
MIRROR: Amazon Prime to show every La Liga game

SOURCE:The Briefing #133| POWA index