The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.

THE DIGITAL TRANSFORMATION OF FAN ENGAGEMENT THROUGH DATA DRIVEN INSIGHT
The digitisation of the way we watch, broadcast, attend, consume and engage with sports is ever-shifting. 2020 has been a year of immense challenges around the globe, and sports have become more important than ever as a way to unify and distract from the difficulties many are facing as a result of the Covid-19 pandemic.
For more on this story, head to SportsPro

REFORMER’S SHOPPING LIST – GAMBLING LAWS REVIEW STARTS NEXT WEEK
A wide-ranging review of gambling laws to be launched next week will consider banning sports sponsorship and limiting online casino stakes among a “reformer’s shopping list” of proposals to overhaul gambling laws, the Guardian can reveal.
For more on this story, head to TheGuardian

EUROPEAN SPONSORSHIP INDUSTRY INCREASINGLY CONFIDENT OF COVID-19 RECOVERY
Executives from across the European sponsorship industry are increasingly confident in the sector’s imminent recovery in the wake of Covid-19, according to a new survey by the European Sponsorship Association (ESA).
For more on this story, head to SportsPro

KEVIN ROBERTS, BY THE PEOPLE WHO KNEW HIM
SportBusiness announced the sad news that our founder and group editorial director Kevin Roberts passed away suddenly. Since we made the announcement, we have been overwhelmed with kind messages from those who knew and worked with him. Here we share some of their memories of one of the industry’s true characters.
For more on this story, head to SportBusiness

WHY UNDER ARMOUR AND STEPHEN CURRY ARE LAUNCHING CURRY BRAND NOW
Under Armour and NBA star Stephen Curry have been working together since 2013, but now the two are taking their relationship to the next level.
For more on this story, head to FastCo

GOOD SHOUT
BBC: Nike’s diversity advert causing a backlash in Japan
UNOFFICIAL PARTNER PODCAST: The week that changed how Visa views sport
WATCHPRO: Rolex takes the crown as UK’s number one consumer brand
SPORTSPRO: Ibrahimovic’s EA Sports tweets fuel player image rights dispute
CBJ: Which brand has the most current sponsorships in each state?

SOURCE:The Briefing #130| POWA index