The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.

SPORTS HAS A GENERATION Z PROBLEM, THE PANDEMIC MAY ACCELERATE IT
On any given night, in living rooms across America, the television could be tuned to the big game, mom and dad glued to the action, children nearby. But as most any parent can attest, those children are likely to be virtually somewhere else — an app, a game, a social media feed, perhaps, lost in a smartphone where the scrolling never ends. The big game serves as background noise, if that.
For more on this story, head to WashingtonPost

DIEGO MARADONA – ARGENTINA’S FLAWED FOOTBALL ICON
Dazzling, infamous, extraordinary, genius, outrageous. Diego Maradona. A flawed football icon. One of the game’s most gifted players, the Argentine boasted a rare combination of flair, flamboyance, vision and speed which mesmerised fans. He also outraged supporters with his controversial ‘Hand of God’ goal and plunged into a mire of drug abuse and personal crises off the pitch.
For more on this story, head to BBC

HOW SPONSORSHIP MARKETING CAN REDISCOVER ITS STRIDE IN 2021
Advertisers like Procter & Gamble and Visa have adapted their approach to sponsorship to meet post-pandemic consumer needs, writes WARC’s Alex Brownsell. Way back in the land before COVID-19 – in early February 2020, to be precise – WARC released a report advising brands on how best to capitalise on the year’s ample sponsorship opportunities. While much of the guidance remains valid, especially on the need for rigorous measurement of sponsorship outlays, our timing was absolutely rotten. Within six weeks the world was in lockdown, with all major events postponed or cancelled.
For more on this story, head to WARC

IN A DATA OBSESSED WORLD, THE POWER OF OBSERVATION MUST NOT BE FORGOTTEN
Anecdote isn’t data, but if you only look at statistics to reach conclusions and decide on policies you’ll miss much of the information you actually need
For more on this story, head to TheGuardian

ETORO’S HOLMAN ON INTRODUCING BITCOIN TO THE PREMIER LEAGUE
Ahead of the 2018/2019 season, eToro invested in a unique seven club partnership in the Premier League. Alongside football sponsorship agency, SportQuake, eToro’s Senior Manager Global Sponsorship, Dylan Holman and SportQuake CEO, Matt House discuss the background to the deal, the ‘watershed moment’ for football’s fintech revolution and the long-term impact that the partnerships have had for the brand.
For more on this story, head to FinanceMagnates

GOOD SHOUT
UNOFFICIAL PARTNER: Luis Vicente Podcast
BBC: The Real Lewis Hamilton Story
FC BUSINESS: RoboTicket – Can We Not Afford To Have Digital Transformation
SPORTBUSINESS: Kevin McCullagh – Every second counts

SOURCE:The Briefing #129| POWA index