The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.

WHY SPORT MUST BE PROTECTED AT ALL COSTS
The new measures introduced by the UK government have put the sports industry under increasing pressure and threaten the existence of many smaller and grassroots organisations. The latest developments have seen a postponement in the return of sports fans to stadia, leaving many clubs fearing for their futures with vital matchday income virtually wiped out.
For more on this story, head to Calacus

COVID-19 ACCELERATES MOVE TO CHALLENGING NEW ERA
SportBusiness gathered a panel of experts at the All That Matters Online 2020 conference to discuss the challenges being faced in the sports media rights sector.
For more on this story, head to SportBusiness

HOW TO WIN THE PREMIER LEAGUE
In this article, The Football Finance Times look at the finances of Premier League winners since 2010 across a number of key metrics to determine if there are any financial indicators of which club will lift the Premier League trophy come May (/July).
For more on this story, head to The Football Finance Times

NEYMAR SIGNS THE RICHEST INDIVIDUAL SPORTS SPONSORSHIP CONTRACT IN HISTORY
Neymar’s shock switch to become the new face of Puma has reportedly come with a massive £23million-per-year deal – the largest individual sponsorship contract in sport. The 28-year-old ended his close partnership with Nike this month, quitting the American brand after they backed his rise from the age of 13.
For more on this story, head to MailOnline

FIVE THINGS TO AFFECT POSITIVE CHANGE IN SPORTS MARKETING
Stephen Hutchison, managing director at marketing agency Fuse, details how the sector can shake up its approach and modernise partnerships.
For more on this story, head to SportsPro

GOOD SHOUT
UNOFFICIALPARTNER: Claire Enders Podcast
GIVEMESPORT: Which footballers have the most lucrative boot deals in 2020?
GOAL.COM: Burger King reveals the FIFA ploy behind decision to sponsor Stevenage
THE GUARDIAN: Qantas ends 30-year Wallabies sponsorship

SOURCE:The Briefing #125| POWA index