The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.

NBA CRACKS THE TIKTOK CODE
The NBA’s Slam Dunk Contest has always been one part dunking and two parts show. This year, Aaron Gordon threw in a heavy dash of TikTok. The Orlando Magic forward did his showboating with a trio of dancing stars from the Chinese app in February in Chicago, grabbing the ball from above the head of a standing Chance The Rapper and jamming it through the hoop. The judges’ scorecard: a perfect 50.
For more on this story, head to Forbes

THE RISE OF THE REMOTE FOOTBALL FAN
As football seasons kick off across Europe, Dugout’s Rachel Powney looks at how clubs and their partners can reconnect with fans and bring in new audiences from across the globe
For more on this story, head to TVBEurope

THE WORLD’S HIGHEST PAID SOCCER PLAYERS IN 2020
When it comes to measuring the greatest players in the world’s most beautiful game, the focus inevitably turns to a pair of rivals with household names and exclusive claims to being the only team-sport athletes to earn $1 billion during their careers. It may be time to make room for a third.
For more on this story, head to Forbes

HALF OF ENGLISH SOCCER CLUBS CONCERNED ABOUT FINANCIAL HEALTH
Half of clubs across England’s top four soccer leagues are concerned about their financial health and 43 per cent say they have been approached by outside investors in the last 12 months, according to a new report from accountancy and business advisory firm BDO.
For more on this story, head to SportsPro

THE NEW SOUND OF JAPANESE SPORTS
The country has welcomed spectators back to stadiums, but the highly orchestrated singing, chanting and drumming for which they are known is now strictly forbidden.
For more on this story, head to NewYorkTimes

GOOD SHOUT
CBSSPORT: Chargers players use SoFi Stadium’s huge Oculus video board to play video games
THE GUARDIAN: No Logo at 20: have we lost the battle against the total branding of our lives?
INSIDESPORT: Manchester United head up Premier League POWA rankings
BBC: Michael Jordan basketball shoes’ place in a booming new global market
THE GUARDIAN: Enter Shikari and big bands sponsoring small football teams

SOURCE:The Briefing #124| POWA index