The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.

ACTION SPORTS MARKETER EXPLAINS THE ESPORTS BOOM
G2 Esports, the German competitive gaming brand, recently snapped up a top Red Bull marketer to lead its assault on the lucrative US market and help swell the ranks of those engaging with the blooming medium. Mei-Ling Rider explains her move from action sports marketing at Red Bull to grow an already formidable esports brand.
For more on this story, head to TheDrum

HAS SPORT FINALLY FOUND A HIGHER PURPOSE BEYOND ENTERTAINMENT?
With the courageous actions taken by the Milwaukee Bucks, pro-sports leagues like the NBA, WNBA, MLB, and MLS have taken unprecedented steps to protest the injustices of police brutality and show the world their support of the Black Lives Matter movement.
For more on this story, head to Forbes

COVID-19, FOOTBALL AND DIGITAL: 2020/21 SEASON AND BEYOND
COVID-19 has caused a ubiquitous, seismic shock throughout the football industry. The ongoing pandemic has vastly altered the experience for players and fans and created the impetus for all stakeholders in the football ecosystem to adapt their business models to thrive in a post COVID-19 world.
For more on this story, head to Deloitte

RAKUTEN’S RAHUL KADAVAKOLU ON WHAT COVID MEANS FOR SPONSORSHIP
Rakuten’s director of global marketing and branding explains how the Japanese ecommerce giant is optimising its partnership strategy for a new reality, and discusses how the pandemic could change the way contracts are drawn up in the future.
For more on this story, head to SportsPro

GOOD SHOUT
UNOFFICIAL PARTNER 100th Podcast: the life and times of Donald Dell
THE DRUM: BT TV pitches itself as the answer to fragmented football viewing
VARIETY: Spotify Buys Exclusive Sponsorship for Riot Games ‘League of Legends’ Esports
ISPORTCONNECT: Sport And Its Facilities Needs To Ensure Fans Return To Stadiums Soon
SPORTBUSINESS: WWE retools in-venue presentation with its ThunderDome

SOURCE:The Briefing #123| POWA index