The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.

THE CHANGING LANDSCAPE OF STADIUM NAMING RIGHTS DEALS
While the richest person in the United States, Jeff Bezos, may be able to buy naming rights for the new Climate Pledge Arena in Seattle, using the reported up to $400 million agreement as a marketing play for Amazon, the rest of the venue naming rights landscape across the country isn’t necessarily going to remain so flush with cash.
For more on this story, head to Forbes

HOW MUCH LONGER CAN SOCCER ROLL THE DICE WITH THE GAMBLING INDUSTRY?
Lawmakers are coming for the betting sponsorships and the advice is that soccer clubs will need to be in a position to take the financial hit, writes Press Association’s chief sports reporter, Jamie Gardner.
For more on this story, head to SportsPro

HOW COVID-19 WILL IMPACT THE TELEVISION LANDSCAPE
For Television, CV-19 has been a doubled edged sword. On the one hand, the enforcement of stay at home orders and the increase in working from home, together with demand for news in particular, helped boost live TV audience (at least initially) and led to greater consumption of all forms of television content, whether paid or not.
For more on this story, head to iSportConnect

IS BETTING ON AN ATHLETE’S HEART RATE COMING TO BROADCASTING
It’s now possible to measure, in real time, biometric data like an athlete’s respiration, temperature, blood pressure and more. Can sports content partners let people gamble on these metrics?
For more on this story, head to Hollywood Reporter

HOW CREATOR EVENTS CAN OUTPERFORM SPORTS FOR LESS
Compared to other forms of digital advertising, creator events can bring significant value to a brand and outperform other events that receive considerable sponsorships such as traditional sports and galas. Let’s take a look at why they can have incredible outcomes and could be the next evolution in influencer marketing.
For more on this story, head to TalkingInfluence

GOOD SHOUT
SPORTS PRO: Real Madrid and Arsenal on board as Twitch launches sports channel
ESSENTIALLY SPORTS: Twitch Clamps Down on US Army Recruitment Tactics Via Esports Channel
UNOFFICIAL PARTNER PODCAST: Tomorrowland – Angela Ruggiero
BBC: Rapper Logic signs exclusive deal with Twitch
FORBES: America’s Best Sports Cities
BBC: TikTok: How app got caught up in the US-China clash
HIGH PERFORMANCE: Rio Ferdinand on what it was really like in the Man Utd dressing room

SOURCE:The Briefing #120| POWA index