The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.

LEBRON JAMES GETS $100M INVESTMENT TO BUILD MEDIA EMPIRE
The King and his longtime business partner Maverick Carter have formed a new company with an unapologetic agenda.
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JAPANESE SPORTS INDUSTRY TO INNOVATE POST PANDEMIC
The COVID-19 pandemic has caused serious damage to the sports business worldwide. After a few months of inactivity, leagues are finally returning to action. In Japan, Nippon Professional Baseball had its opening day on June 19, and the J. League resumed Saturday.
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FIVE THINGS WE MUST LEARN TO AFFECT POSITIVE CHANGE IN THE SPORTS MARKETING INDUSTRY
Stephen Hutchison, managing director at marketing agency Fuse, details how the sector can shake up its approach and modernise partnerships. “My prize for the millionth piece on ‘what we can learn from lockdown’ is probably in the post. Despite the lack of originality, it is vital that we, as an industry, analyse our past and evolve to guarantee that we thrive in the future.”
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RIOT GAMES WANT TO BRING JOY THROUGH GAMING
Riot Games says the difficulties faced by the Coronavirus pandemic has brought out the best in its business, as it commits to game launches and accelerates activity to bring “a little bit of fun” to people in tougher times.
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BARCA EDGE OUT REAL IN LALIGA LOCKDOWN POWA RANKINGS
A list of the LaLiga teams as ranked by POWA index score during the global lockdown. Analysis of multiple datasets across digital platforms such as Twitter, Facebook, Instagram, TikTok, YouTube, Google, Bing & Baidu reveal which teams are leveraging digital and mobile most effectively during the unprecedented pause in sport.
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IBM & AELTC LAUNCH A DIGITAL RECREATION OF THE CHAMPIONSHIPS
The partnership renewal means IBM and Wimbledon will be able to seize new opportunities, with the next phase of their long-term partnership centring on driving value from innovation with digital transformation, AI and cloud capabilities.
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GOOD SHOUT
PADDY POWER: Paddy’s Guide To Esports
INSIDE WORLD FOOTBALL: First Everton, now Villa. Cazoo park their football marketing bus
FRONT OFFICE: Amazon Signs On For New Seattle Arena Naming Rights
DONE DEAL PODCAST: Concentrate on the Invisible: Day 1 – How Soon Is Now?
INCROWD: The Engagement Game – how to balance editorial and brand content on social
WISDEN: CricViz analysis rates Murali as Test cricket’s MVP of the 21st century

SOURCE:The Briefing #117| POWA index