The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.

HOW SPORT IS HELPING SHAPE THE SMART CITIES OF TOMORROW
Urbanisation will be one of the most powerful forces in shaping the 21st century and even with life in most cities on pause, there are many looking ahead to what will come next. For sport, this could have profound implications.
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F1’S SPONSORS ARE HELPING THE SPORT GET BACK INTO GEAR
With Formula 1 postponed due to the coronavirus pandemic, motor fans around the world are feeling the need for speed. F1 chief executive Chase Carey hopes to keep them waiting just a few weeks more, as he plans to restart in Austria in July, albeit without a physical crowd. While its drivers and engineers prepare for the season to get back into gear, its sponsors have been heavily involved behind the scenes, helping to engage with fans during the extended hiatus.
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SPORT SET FOR A NEW WORLD ORDER
Covid-19’s brutal impact on the global sports economy is forcing the pace of necessary change according to Two Circles chief executive Gareth Balch, who believes that while some properties will go to the wall, the biggest, most innovative and creative can survive and thrive.
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WITH NO FANS IN SEATS, DO SPORTS REMAIN MUST-WATCH TV?
Jeré Longman a New York Times sports reporter he looks at the increasingly likely scenario of empty stadia. As mainstream sports begin to return during the coronavirus pandemic, social distancing will be vital. Filling a stadium to capacity would be reckless and probably lethal. At the same time, that barren game five years ago raises doubts about whether sports can fully sustain our devotion, or maintain their television audiences, if played for many weeks or months in front of empty seats.
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GOOD SHOUT
BROADCAST SPORT: BT Sport Gets Five-Fold Increase In Bundersliga Audience
BUSINESS OF FASHION: Michael Jordan’s First Air Jordan Sneakers Sold for Record $560,000 at Sotheby’s
AGF DENMARK: The World’s First Virtual Grandstand Opens in Aarhus
DONE DEAL: Murad Ahmed’s career journey & working for the FT
SOCCEREX: Introducing Street Power Football

SOURCE:The Briefing #113 | POWA index