The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.

MISHA SHER: HOW SPONSORS CAN NAVIGATE COVID-19
Misha (Vice President of Sport and Entertainment at MediaCom) offers advice for brands on how to handle the turbulence upending the 2020 sports calendar. “It’s safe to say that the sports marketing industry is living through unprecedented times. Never before has sport come to a complete halt across the world (with a few minor exceptions like Belarus), depriving billions of people of a much-loved emotional outlet and daily passion point.”
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ESPORTS ISN’T IMMUNE TO COVID-19
SportsBusiness’ Callum McCartney states that as traditional sports rights-holders, broadcasters, clubs and agencies find themselves in an increasingly perilous position, there have been more than a few envious glances toward the esports industry, which is perceived to be thriving through this crisis.
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WHY BRANDS SPEND MILLIONS IN ESPORTS SPONSORSHIP
Esports is a growing industry, with a bigger viewership year after year. As many eyeballs are on esports, this an opportunity for brands to reach a new, engaged audience. Through advertisements and sponsorship, some brands are massively investing in esports.
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CHRIS BEADLE: A WHOLE NEW BALL GAME
As the football industry contemplates a restart, CSM’s partnership development director and head of football, Chris Beadle, considers what lies ahead for the game’s key stakeholders in a post-lockdown landscape.
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SPORTS & ENTERTAINMENT: A SHINING LIGHT IN UNCERTAIN TIMES
The sponsorship industry is largely stuck in limbo. James Anderson, Business Director at Publicis Media Sports & Entertainment, shares some tips for brands and rights holders.
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GOOD SHOUT
BonusFinder: The 10 European Clubs Whose Impressive Seasons Have Been Stopped in their Tracks
Sport Techie: A New Quiet Riot Could Have Empty Stadiums Rocking
Reuters YouTube: China builds one of world’s biggest soccer stadiums
SEJ: TikTok Finally Opens Ads API to a Partner
SportsPro: Ben Stokes’ F1 esports efforts bring in “massive” crossover audience

SOURCE:The Briefing #110 | POWA index