The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.

MANAGING PARTNERSHIPS DURING A PANDEMIC
Sport’s enforced hiatus has created untoward uncertainty for everyone in the sports industry, not least brand marketers and agencies. The full impact of the Covid-19 pandemic on the sponsorship sector will only become clear in time, but the current absence of live events throws up a host of dilemmas.
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EUROPEAN SPORTS VIEWING FALLS BY 91%
Sports viewing is down 91% across Europe, according to research by streaming intelligence company Conviva. Sports usually accounts for around 30% of viewing, but since the coronavirus pandemic has halted all live sports, sports viewing has plummeted dramatically.
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PREMIER LEAGUE WAGE CONTROVERSY
Announcement of preferred 30% pay cut left players stunned by the failure to consult the Professional Footballers’s Association regarding the reduction, while plans to furlough staff at various clubs have come with terrible timing for the prolonged talks. The 20 Premier League captains were at first stunned, and then apoplectic. The mood has not changed much since, and could have significant repercussions.
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HOW PREMIER LEAGUE CLUBS ARE SUPPORTING THE COMMUNITY
See the ways in which Premier League teams and their foundations help local people and health services during the coronavirus pandemic
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BURSTING THE BUBBLE: WHY SPORTS AREN’T COMING BACK ANYTIME SOON
This is a view from Sports Illustrated. The NBA, NFL and MLB are dreaming up ways to play amid a pandemic, with talk of isolating players in Arizona or Las Vegas or maybe on the moon. It all sounds great, until you talk to people who actually know science.
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TAIWAN BASEBALL SEASON UP AND RUNNING
With cardboard cutouts replacing the crowd – but real cheerleaders on the sidelines – Taiwan swung into a new baseball season, bucking the global trend for scrapping sport during the coronavirus.
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GOOD SHOUT
Unofficial Partner Podcast: The future is female
BBC: Virtual Grand National raises £2.6m for NHS Charities Together
Opta YouTube: Opta Data Dive Featuring Son Heung-Min
SIG: Nike Creates PPE for medical professionals
The Guardian: Fear of missing out becomes a reality in sport during Covid-19 crisis

SOURCE:The Briefing #108 | POWA index