The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.

ALEX BALFOUR’S 13 REASONS WHY…
Alex Balfour on why he thinks sport’s digital revolution has been slow. “If sport is going to survive the Coronavirus it needs to accelerate it now. Coronavirus’ impact on sport will be more profound than anything we have seen in our lifetimes. All sports businesses will need to adapt to survive. To reimagine your sport you need the help of people who understand what you do and are resourceful, connected and used to inventing the future. Digital people.”
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ESA – EUROPEAN SPONSORSHIP MARKET WORTH OVER €30BN
The overall value of the European sponsorship market by volume rose by 1.9 per cent over the course of 2019, according to the latest Sponsorship Market Overview from the European Sponsorship Association and Nielsen Sports.
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To download the report, visit ESA

WHY WE SHOULD NOT APOLOGISE FOR SAVING SPORT
Seven League’s Richard Ayers on the crisis sport is facing. “I know in the context of coronavirus it’s just sport,” said the football correspondent on BBC Radio 4’s Today show, earlier. What? Why? I didn’t hear the man from Waterstones in the business bulletin saying “I know in the context of coronavirus, it’s just reading books.”
For more on this story, visit 7League

TRUST AND AUTHENTICITY ARE VITAL FOR COMMS
Dan Johnson is the policy and communications adviser for Dow Jones and former comms director for the Premier League. He offers his view on the crisis. “As much as the phrase ‘nothing has changed’ came to define the communications failure of Theresa May’s premiership, ‘everything has changed’ looms large over Boris Johnson’s handling of the COVID-19 crisis.”
For more on this story, visit PRWeek

THE PIVOT TO DIGITAL
Jason Steele, Head of CSM Engage, explores some possible avenues through which brands, rights holders and venues can offer hope to fans in isolation.
For more on this story, visit CSM

FOOTBALL’S LEGAL QUESTIONS ANSWERED | DANIEL GEEY Q&A
Copa 90 sat down with renowned football lawyer, author and podcaster Daniel Geey to get to the bottom of football’s most pressing questions.
For more on this story, visit Copa90

THE SPORTS TURNING TO GAMING DURING LOCKDOWN
Since coronavirus forced the company to cancel all its real-life events, it’s turned to gaming to keep fans entertained with the greatest-ever heavyweights pitted against each other in a tournament series streamed online.
For more on this story, visit BBC

GOOD SHOUT
Mercedes: UCL, UCLH & F1 Develop Life-Saving Breathing Aids For NHS
Podcast: Unofficial Partner Interviews Heineken Sponsorship Chief
Study: Young males rank live sport as what they miss most
Front Office: Marble Racing League Shoots Ahead During Global Sports Hiatus

SOURCE:The Briefing #107 | POWA index