The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.

WOMEN’S FOOTBALL AND THE J-LEAGUE DOMINATE BEST PRACTICE ON TWITTER
Following last month’s announcement that we have partnered with CRM and sports data experts DataPOWA, our new collaboration will see us release a monthly iteration on social media best practice. Utilising the bespoke POWA Index model, we have created the Best Practice Index, which will give an overview of the most successful football organisations over the last month and today marks the launch of our inaugural edition which covers February’s activity.
For more on this story, please visit Soccerex

STOP BROADCASTING & START INTERACTING
From Formula One launching a Virtual Grand Prix series to Fifa opening its archives and Leyton Orient hosting the UltimateQuaranTeam global esports tournament for football clubs, rights-holders and teams have already begun to think creatively about how they can continue to provide content to fans starved of live sporting action.
For more on this story, please visit SportBusiness

LEYTON ORIENT AND FILLING THE FOOTBALL SPACE VIA SOCIAL
Leyton Orient’s Quaran-Team and how social media is giving fans their fix during a Covid-19 hiatus. With no live sport to watch, the in-house media teams of leagues and teams are under more pressure than ever to keep their fans engaged. SportsPro takes a look at some of the more creative efforts so far and the challenges that could lie ahead.
For more on this story, please visit SportsProMedia

CHELSEA LAUNCH INNOVATIVE SHORT-TERM BRAND CAMPAIGNS
English soccer giants Chelsea have launched a new marketing proposition to enable brands to collaborate with the club on short-term tactical media campaigns. The new approach aims to provide greater flexibility with tactical media engagement.
For more on this story, please visit SportsProMedia

ESPORTS IS THE NEW HOPE OF THE IGAMING INDUSTRY
With void sports arenas and worldwide cancellation of sports events, sports betting businesses are witnessing a major downfall. Sports betting always proved to be one of the most engaging activities for the audience of different age groups. And the businesses associated with this industry always find it profitable to invest in this lucrative industry but COVID-19 outbreak has changed the industry scenario to a significant extent.
For more on this story, please visit GammaStack

GOOD SHOUT
ISportConnect: Olympic Postponement – Reaction From The Community And Olympic World
SportingLife: List of cancelled and postponed sports
Daniel Geey: Football Law Videos on YouTube
Unofficial Partner: What I’ve learned doing 40 podcasts in 40 weeks
Podcast: Covid-19: the legal case, with the New York Times’ Tariq Panja and Fladgate’s James Earl

SOURCE:The Briefing #106 | POWA index