March 6, 2020 Author: Stephen O'Malley
The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
SOCCEREX & DATAPOWA PARTNER TO DELIVER NEW INSIGHT
Soccerex, the world’s leading provider of football business events, has today announced a new, three-year partnership with AI driven, sports data marketing business, DataPOWA, that centres around the creation of bespoke industry reports providing unique insight into the brand strength & influence of football rights holders around the world.
For more on this story, please visit Soccerex
TOP 100 ATHLETE ENDORSERS OF 2019
If there’s one thing we learned in 2019, it’s that people are increasingly seeking authenticity. Many athletes, including several of the ones below, are speaking out about how they no longer want to partner with brands just because of the money or exposure — they are seeking to endorse brands with which they really care about and share values. While they may be getting more selective, these athletes still brought in almost $1 billion in endorsements in 2019. The Opendorse team has analysed this year’s highest-paid athletes, their current endorsement deals, earning power and estimated cost per Twitter endorsement.
For more on this story, please visit Opendorse
FIFA SEEKING $1B FOR CLUB WORLD CUP
FIFA has turned to an American financial advisory firm to jump-start its efforts to secure the $1 billion it will require to successfully launch its inaugural 24-team Club World Cup next year. Hiring the firm, the Raine Group, which has experience in closing deals in the sports sector, suggests that a tender process begun by FIFA in December has failed to secure a backer capable of meeting the organisation’s requirements to finance the 2021 Club World Cup, which was awarded to China last year.
For more on this story, please visit NYTimes
HOW WILL MAN CITY’S BAN AFFECT SPONSORSHIPS?
If upheld, the sanction will inevitably have far reaching consequences on the Premier League champions, with it not only hindering the side on the pitch, but also the club’s exponential sponsorship growth. Insider Sport asked two experts in the brand development and sponsorship sectors, Russell Yershon of Connecting Brands and Phillip Canavan of SEM Global, to find out if Man City is set to suffer further losses as a result of its UEFA ban.
For more on this story, please visit InsiderSport
FORBES NBA TEAM VALUATIONS
Forbes have announced its 22nd annual valuations of the National Basketball Association’s 30 teams. The New York Knicks retain the No. 1 spot as the NBA’s most valuable team for the fifth consecutive year. The team is now worth $4.6 billion, a 15% value increase from last year’s $4 billion valuation. Only the Dallas Cowboys are worth more among North American sports franchises.
For more on this story, please visit Forbes
FURY-JOSHUA WOULD BE A BRITISH BOXING DREAM
Long before Tyson Fury had stripped to his underpants late on Saturday night after his win over Deontay Wilder, there was talk of a future fight with Anthony Joshua. From a rowdy weigh-in to a postfight serenade, Fury owned boxing’s biggest night in years. Fury had dismantled the previously lethal Wilder like an adult taking a dummy from the mouth of a baby, hitting him at will, playing with him and then finishing the brutal mismatch after 99 one-sided seconds of Round 7.
For more on this story, please visit ESPN
SportsPro: DAZN ‘to rival traditional sponsorships’ with multi-platform soccer offer
Andreessen Horowitz: 1,000 True Fans? Try 100
Forbes: Borussia Dortmund Announces New Kit Deal Sponsorship For Bundesliga Matches
EngNews24h: Eleven Sports will show UCL goals in Portugal via WhatsApp
SOURCE: The Briefing #104 | POWA index