March 2, 2020 Author: Stephen O'Malley
The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
SOCCEREX FOOTBALL FINANCE 100: PSG OVERTAKE MAN CITY
Paris Saint-Germain (PSG) is the club with the greatest financial power in world football according to the Soccerex Football Finance 100, the annual report from football business experts Soccerex, which uses bespoke methodology to evaluate and rank the world’s top 100 clubs according to their finances. The 2020 edition sees the Parisian club overtake Manchester City for the first time in the report’s three-year history.
For more on this story, please visit Soccerex
PREMFLIX COULD NET PREMIER LEAGUE BILLIONS
Forbes Sports Money’s Bobby McMahon cover the Premier League ‘Premflix’ OTT/streaming rumours. Premier League’s new CEO, Richard Masters, has stated they are actively working on plans to launch a streaming platform that would be a direct to consumer offering. The Premier League & its clubs relies heavily on their broadcast revenue but the plans could revolutionise the way football is consumed.
For more on this story, please visit Forbes
CORONAVIRUS SPONSORSHIP BLOW TO CHINA
The spread of Coronavirus has badly impacted the sports industry in China, which is set to lose over $48 million in sponsorships alone on account of the cancelled and postponed events during the first quarter of 2020. China’s General Administration of Sport (GAS) has instructed the nation’s sports associations to consider postponing or cancelling events as far as April in response to the Coronavirus outbreak in the country.
For more on this story, please visit InsideSport
INFLUENCER MARKETING OPPORTUNITIES FOR EURO 2020
What’s the one thing that football fans and CMOs have in common? If they’re committed to their role, they’re already getting excited about Euro 2020 this summer. With ad spend set to skyrocket and marketers having access to the eyes and ears of a nation, it’s a no brainer for brands to piggyback off the euro success. Whether you’re a sports brand looking to make the most of the Euros 2020, or a business operating in an entirely different industry, aligning your marketing to the tournament will be extremely beneficial.
For more on this story, please visit TheDrum
WHY SAUDI ARABIA WON’T BUY A PREMIER LEAGUE TEAM
Despite rumours of its interest in the purchase of a large English football club, Saudi Arabia’s geopolitical security and its preference for domestic investment make a foreign takeover unlikely, Simon Chadwick writes. For football fans, the start to 2020 has evoked a sense of Groundhog Day. Yet another European football club is rumoured to be on the verge of acquisition by yet another oil and gas-rich Middle Eastern state.
For more on this story, please visit PolicyForum
Gillette: Raheem Sterling Made of What Matters
EconoTimes: Counting down the biggest sports sponsors on the planet
Bloomberg: NY Mets Said to Be for Sale
MailOnline: Spurs’ £1bn stadium has become go-to venue for sports and entertainment industry
SOURCE: The Briefing #103 | POWA index