The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.

WOMEN’S SPORT IS A MASSIVE OPPORTUNITY FOR BRANDS
Mediacom’s Misha Sher on why women’s sport is attracting attention like never before. It’s being admired by men and women as simply a great contest and it’s gaining more media coverage than ever. Increasingly, it’s simply regarded as sport that happens to be played by women.
For more on this story, please visit MediacomBlink

THE NFL LOOKS TO FACEBOOK FOR GLOBAL GROWTH
After years of resisting the incorporation of its game footage outside of linear television, the National Football League’s relationship with social media giant Facebook is proving to be beneficial for a sport looking to grow outside of its home base. Facebook is entering the second year of a two-year partnership with the NFL.
For more on this story, please visit CNBC

THE GAME IS AFOOT: THE INTEGRITY OF RUNNING
The Science of Sport offers the second, third, and fourth level of analysis on the contentious issue of running shoe tech. The failure to regulate “super shoes” hurts running. It undermines one of the sport’s most valuable qualities, namely that the outcome, the title, the victory, goes to the athlete whose physiology is optimised through training and genetics, then enabled by tactics, to cross the finish line first.
For more on this story, please visit The Science Of Sport

PSG’S BRAND EVOLUTION
PSG wants the same kind of brand cachet as baseball’s New York Yankees or Italian motor racing team Ferrari. The strategy of the new owners has gradually become clear: to build more than a successful football team. They want PSG to have the same kind of brand cachet as baseball’s New York Yankees or Italian motor racing team Ferrari. Something that transcends sport.
For more on this story, please visit SportBusiness

SERIE A MOVES INTO ESPORTS
While Serie A is often criticised for being behind the times, this week its CEO Luigi De Siervo has announced the launch of an esports tournament which will replicate the real-life version of the Italian top flight. The competition will allow around 4,000 Playstation 4 users to register to compete via FIFA 20 but will only be open to those over the age of 16.
For more on this story, please visit Forbes

GOOD SHOUT
VR Fitness Insider: 14-Year-Old Reaps Benefits of VR Esports
CBS Sports: Super Bowl 2020 Confetti Tweets
GamesIndustry.biz: Nintendo mobile games have brought in $1b in lifetime revenue
Time: Musicians Are Using AI to Create Otherwise Impossible New Songs
Soccerex: We’re Not Sniffy About Gambling – Premier League Chief
OffThePitch: Financial head-to-head Brighton v Watford
FC Barca: Barça’s digital strategy creates new relationship with fans

SOURCE: The Briefing #102 | POWA index