The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.

BASEBALL TO BOOST ITS SOCIAL MEDIA EFFORTS
With Spring Training just weeks away, Major League Baseball is preparing for a season in a new landscape. Rules like a three-batter minimum for new pitchers and a roster expansion from 25 to 26 players will force managers to reconsider in-game and long-term strategy. At the same time, the game is reworking its social media strategy – from MLB to Little League – in an attempt to engage with the next generation of fans.
For more on this story, please visit FrontOfficeSports

KOBE BRYANT – GLOBAL ICON
The power of sports is undeniable. Yet the influence of a great sportsperson is immeasurable. The tragic death of Kobe Bryant has sent a ripple effect of unexpected emotion around the world, highlighting the significance of his 20-year NBA playing career for the storied Los Angeles Lakers franchise, and what a global icon he became in the process.
For more on this story, please visit TheSportsman

TIKTOK MAYBE THE FUTURE FOR SOCCER CONTENT
TikTok has taken over. TikTok is a video platform where trendy dances, pranks, fails and lip-syncing songs trend throughout the platform with thousands of views. Not only is TikTok the home to a bunch of young teens, but several professional football clubs have joined the trend and trust me you do not want to miss out on this.
For more on this story, please visit The18

BRAND FINANCE NAMES FERRARI AS TOP GLOBAL BRAND AGAIN
Ferrari has been awarded the title of the world’s strongest brand for the second consecutive year by Brand Finance, the leading international independent brand valuation and strategy consultancy. With a Brand Strength Index (BSI) score of 94.1 out of 100, Ferrari tops the rankings of only 12 brands to be awarded the highest AAA+ rating. Presented during the World Economic Forum at Davos, the Brand Finance Global 500 2020 report calculates the value of the Ferrari brand at 9.1 billion USD with year on year growth of 9%, boosted by positive sales and overall brand strength
For more on this story, please visit Ferrari

HOW CITY FOOTBALL GROUP IS REDEFINING SOCCER CLUB OWNERSHIP
Now valued at US$4.8 billion, City Football Group and its global network of eight clubs has no direct comparison in the world of soccer. Omar Berrada, CFG’s chief operating officer, explains how a commitment to doing things differently has seen the company come to represent a sports organisation of the future. City Football Group (CFG) is no ordinary soccer club owner, but that is because it never set out to be one in the traditional sense. The aim from the outset was to do things differently.
For more on this story, please visit SportsPro

FURY ON HIS USA PLANS
He may lack the showreel of brutal knockouts boasted by famous namesake Mike. He might not be a clean-cut, on-message corporate dream, like heavyweight rival Anthony Joshua. And he is not a Ricky-Hatton style figurehead who commands a whole city of loyal fans, either. Fury, 31, has made his own success story. The self-styled ‘Gypsy King’ from the Traveller community has defied logic, won over the public and come up smiling as boxing’s clown prince, now preparing for another big fight in the US – a rematch with Deontay Wilder on 22 February. So how has he done it? And what can Las Vegas expect next?
For more on this story, please visit BBC

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SOURCE: The Briefing #101 | POWA index