February 7, 2020 Author: Stephen O'Malley
The DataPOWA view on the most important talking points in the worlds of sport sponsorship, digital & AI.
FORBES: POWA INDEX – THE TOP 20 FOOTBALL SPONSORSHIP PLATFORMS
Just a week after the Deloitte Football Money League was published, POWA, an AI Technology company, has released its ranking of soccer’s top 20 sponsorship platforms. While Deloitte uses earnings to compile the Money League, POWA generates an index. Barcelona, Real Madrid, and Manchester United, are rated as the top three in both sets of rankings but there are a considerable number of differences with only 8 other teams common to both.
For more on this story, please visit Forbes
SUPER BOWL 2020 – AD NAUSEAM
Despite the rise of online advertising, the Super Bowl is still advertising’s biggest day, with major brands throwing down as much as $5.6m for a 30-second spot. Fox Sports stated that it sold out of its inventory back in November. Advertisers will no doubt be hoping for a better game than last season’s snoozer, with a close match extending through all four quarters to get the most from their investments. This year’s lineup of brands sees familiar names and a few new ones, including Facebook’s first big game spot.
For more on this story, please visit TheDrum
INSIDE FOOTBALLERS BOOT DEALS
Find someone who looks at you the way the world’s leading boot manufacturers look at their most famous clients. When it comes to fulfilling the wishes of the footballers on their books, major boot brands such as Nike, Adidas and Puma are prepared to pull out all the stops. For players at the pinnacle of the sport, that can mean personalised boots, such as the pair designed by New Balance to celebrate Sadio Mane’s coronation as Africa’s Player of the Year, or even signature clothing ranges, like Kylian Mbappe’s recently launched Bondy Dreams collection with Nike.
For more on this story, please visit BleacherReport
7 REASONS WHY VIDEO GAMING WILL TAKE OVER
In October of last year, Matthew Ball wrote about the absurdity of the fact that Big Media content companies and distributors were spending unprecedented sums to increase their exposure to a segment of the media industry with declining value (video), even as another (video games) was growing 15-25% per year. While Matthew remains surprised by the differential between investment and growth potential, it’s worth considering why the future of gaming is so immense.
For more on this story, please visit MatthewBall
DAZN REPORTS ON STREAMING NUMBERS
Rising global sports outlet DAZN reported a 98% rise in total streaming hours in 2019, to 507 million from 256 million. The rematch in December between heavyweight fighters Anthony Joshua and Andy Ruiz Jr. was the most-viewed event of the year, though DAZN did not break out viewership stats for any individual events. The numbers shared Tuesday reflect both live and on-demand viewing, but the vast majority of consumption on DAZN is live, reflecting the nature of sports.
For more on this story, please visit Deadline
TSUBASA ENDOH AWAITS MLS BREAKTHROUGH MOMENT
When newly minted FC Cincinnati striker Yuya Kubo makes his MLS debut in March, few will be more eager to welcome him than Tsubasa Endoh. The Toronto FC midfielder, who in 2016 became the first Japanese player selected in the MLS SuperDraft, told From the Spot earlier this month he hopes the presence of the former Samurai Blue player will help bolster the league’s exposure in Japan.
For more on this story, please visit JapanTimes
Benjamin Penkert: The 20+ Books Leaders in SportsTech were Reading in 2019
Business Insider: Pinterest passes Snapchat as third-largest social network, stock surges
Vodafone: Lewis Hamilton on 5G, drones, gaming, and going green
Forbes: 6 Predictions About Data In 2020 And The Coming Decade
SOURCE: The Briefing #100 | POWA index