The DataPOWA view on the most important talking points in the worlds of sport sponsorship and digital.

AMAZON’S PREMIER LEAGUE DEBUT IN REVIEW

Tuesday night was a historic moment in football history. For the first time, as part of a 20-games-a-season three-year contract, a Premier League match streamed live on Amazon Prime Video. Ever since Amazon won the rights for an undisclosed sum, there’s been a lot of speculation as to how it would pan out. It generally went off without any major hitches from a tech perspective, and overall the response from fans was positive.

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INSIDE THE COMPLEX WORLD OF ILLEGAL SPORTS STREAMING

They are the men and women who run the wide world of illegal streaming, a complex, underground, multinational network that is expanding by the day. And they are winning. Two months before they brought Johnny a dramatic Lakers comeback, they attracted an estimated 1.9 million U.S. viewers to free reproductions of a Tyson Fury vs. Deontay Wilder heavyweight title bout, one whose $75 pay-per-view broadcast enticed approximately 325,000.

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ANTHONY JOSHUA – THE MARKETER’S DREAM

Anthony Joshua’s Hollywood story has turned him into a social media star with 9.9 million Instagram followers (more than Deontay Wilder, Tyson Fury and Andy Ruiz combined) and 13 sponsors generating £5m a year…but could he be about to lose it all?

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ASTRALIS GO PUBLIC AND CHASE SPONSORSHIP RICHES

Astralis is ranked the world’s number one in Counter-Strike: Global Offensive, a popular first-person shooting game, and has won millions of dollars in tournament prizes. The success has earned it commercial endorsements with brands such as Audi and Logitech. Now operating as a media company, the Astralis Group has expanded with teams competing in League of Legends and EA’s Fifa. Astralis wants to capitalise on this success with a planned listing on December 9 on Nasdaq’s Copenhagen exchange for small companies.

For more on this story, please visit SCMP.com

AFTV – ON THE FAN TV FRONTLINE

Arsenal Fan TV is a YouTube sensation. But what makes it a success is not the same thing as what makes Arsenal a success — in fact, it’s often the opposite. AFTV started around the same time as the football ‘fanzines’ began to disappear, back in 2012. That was when Lyle first turned up at the Emirates on a matchday with a cameraman and started asking fans for their reaction to what they had just seen.

For more on this story, please visit New York Times

LFC LEAD THE WAY ON YOUTUBE

Liverpool FC have become first sports team to launch YouTube membership, offering enhanced video package to paying subscribers. The Premier League club have set a price point of £0.99 (US$1.29) per month for subscribers to gain access to exclusive content and other perks.

For more on this story, please visit SportsProMedia

GOOD SHOUT

This Week In StartUps Podcast: The Athletic CEO Alex Mather

FourFourTwo: Amazon Prime’s Premier League fixtures could herald a new age of on demand football

Soccerex: Liverpool Pass 1m Followers on Tiktok

Quartz Africa: African brands spend over $40 million a year to advertise in the world’s richest soccer league

Goal.com: City Football Group completes takeover of ISL side Mumbai City FC

SOURCE: The Briefing #097 | POWA index