January 29, 2018 Author: Michael Flynn
I’m out in Kerala with my development and data science teams working on the strategy for our planned product launch. As I’ve previously stated, It is going to be a very exciting year for dataPOWA and all will be revealed soon. Here’s our regular guide to the most important happenings in the worlds of sport sponsorship, digital and data.
DELOITTE FOOTBALL MONEY LEAGUE 2018
The 21st edition of the Deloitte Football Money League has arrived, the annual report where they rank the highest revenue generating clubs in world football. The Money League is a reliable independent analysis of the clubs’ relative financial performance.
Aggregate revenue for the top 20 Money League clubs rose 6% to €7.9 billion (£6.8 billion) in 2016/17, a new record, with the top three clubs – Manchester United, FC Barcelona and Real Madrid – earning a combined revenue of €2 billion for the first time. Manchester United retained top spot for a second consecutive year, generating total revenue of €676m (£581m). This year’s battle for first place was the closest in Money League history, just €1.7m (£1.5m) separated Manchester United and second place Real Madrid: United’s win in the Europa League Final proving critical in the club topping the list for a tenth time.
To read the full article, visit The Deloitte link
Tags: Football, Deloitte Football Money League, Manchester United, Real Madrid
#INDIALOVESUNITED
India has become a hotspot for football with major football clubs targeting its marketing potential. Recently, Manchester City boss Ferran Soriano was in India to talk about future investments/partnership with Indian brands. While other football clubs like Liverpool FC, FC Barcelona, Real Madrid among others have made their presence felt in India through partnerships and events.
Leading the count of the most number of fans in India is Manchester United Football Club, with a fan base of 35 million. Manchester United’s #ILOVEUNITED event in India has gained quite prominence among fans as well. United’s ambassador, Denis Irwin and club legend and former striker, Louis Saha returned to India, having previously represented the club in February 2016 for this season’s #ILOVEUNITED which took place in Mumbai on 20th January.
To read the full article, visit The Drum link
Tags: Manchester United, India
BUILDING THE F1 BRAND BEYOND RACING
When Liberty Media completed the $8bn deal to acquire Formula One at the start of 2017, one of the first things it did was recruit Murray Barnett as the sport’s first head of global sponsorship and commercial partnerships. Under the previous ownership, F1 lacked any kind of marketing department and derived most of its revenue from TV rights and race hosting fees, with owner Bernie Ecclestone cutting sponsorship deals personally. This was an outdated model that wasn’t at all joined up with the sport’s teams or drivers, and prevented F1 from ever hitting the commercial heights of other sports like football despite its global appeal. Each F1 race can have up to 300,000 fans attending, with 80 million people watching live at home. The sport estimates it has 150 million global fans.
To read the full article, visit Marketing Week link
Tags: Formula One, Motor Racing, Esports
FACEBOOK LOOKS TO ESPORTS
Facebook may have decided it doesn’t want to be a media company, but it might just want to be a gaming platform. The company announced today that it will be the exclusive destination for multiple leagues from esports federation ESL. Look out, top-down cooking videos and insane Russian dashcam clips: you may soon be competing with 360 no-scope headshots for users’ “meaningful interactions.”
Starting January 23, ESL One, which features tournaments for both Dota 2 and Counter-Strike: Global Offensive tournaments, as well as ESL’s dedicated CS:GO Pro League, will broadcast through Facebook Watch, the social network’s streaming-video component. That means tournaments, but it also means recaps, highlights, and a week-in-review show—all of which are already hugely popular on streaming platform Twitch.
To read the full article, visit Marketing Week link
Tags: Facebook, Twitch, Social Media, Esports
GOOD SHOUT
If you have got five more minutes, take a look at these articles & videos:
- The Telegraph: Alexis Sanchez – Henrikh Mkhitaryan swap – what does each team gain from the deal?
- The Drum: Premier League scores as football TV rights predicted to surpass £10bn
- Campaign Live: Martin Sorrell predicts the future of sports broadcasting at CES 2018
- YouTube Video: How Los Angeles Is About To Take MLS By Storm: LAFC
- Sport for Business: 30 Under 30
- Esports Observer: Why a Mainstream Entertainment Company Invested in Esports
