We’re on the home straight to the festivities, however here’s our regular guide to the most important happenings in the world of sport sponsorship, digital and data.



As you all know by now gaming are big business. It’s a hundred billion-dollar industry – more than double the value of Hollywood. Competitive gaming, or eSports, is no less impressive.

With tournaments around the world and a viewing audience in the order of the hundreds of millons, eSports is something few can ignore for much longer. That extends to the motorsport industry too.

Traditionally, eSports has focused on combat games, both team-based and player vs. player. The gamers seek to score more points than their opponents. Motorsport is an obvious fit – what can be more objective than who gets the furthest against the clock – but until recently it hasn’t seen much traction. Now the tide is turning, in favour of “eRacing”. Drivetribe’s Andrew Evans looks at the year ahead.

To read the full article, visit the Drivetribe link

Tags: Eracing, Drivetribe, F1 Esports, Formula E



Full rounds of Premier League matches will be shown on live TV for the first time with Saturday night prime time games directly rivalling X-Factor and Strictly Come Dancing.

The tender document for the 2019-2022 seasons was issued to broadcasters by the Premier League on Thursday and indicates an increase of 42 games on live TV, with 200 of 380 fixtures a season available.

In the 2019 season, there will be eight games shown live at 7.45pm on a Saturday night for the first time, going up against prime-time entertainment television for audience share. The existing rights are split between Sky Sports and BT Sport and cost £5.18bn but with lucrative Saturday evening games and 20 bank holiday matches that already gargantuan figure will surely increase.

To read the full article, visit The Guardian link

Tags: Premier League, TV Rights, Football



In the sports footwear and apparel industry, trends are driven by increasingly empowered consumers, not by brands. Simon Atkins, Brand Director of Adidas North America, describes via ‘Think With Google’ how the brand has undergone a cultural revolution and why other marketers should do the same.

He’s starts, “A few years ago, we discovered that Adidas had fallen behind its consumers. Like many in other industries, we were faced with the rise of a new kind of consumer, one empowered by digital and mobile. That realization led us to embark on a mini cultural revolution in our approach to these increasingly mobile consumers. It’s even influenced the name of our global strategic plan for the year 2020: ‘Creating the New.'”

To read the full article, visit the Think With Google link

Tags: Adidas, Apparel



Derek Thompson is a senior editor at The Atlantic, where he writes about economics and the media…

Agony is the natural state of the news industry. Newspaper sales per capita peaked before colour television was a thing, and magazines have been in decline since the Clinton administration. When it comes to the finances of the Fourth Estate, bad news is, generally speaking, the news. But 2017 has been a uniquely miserable year in the media business, in which venerable publications and fledging sites, divided by audience age and editorial style, have been united in misery.

To read the full article, visit The Atlantic link

Tags: Media Industry



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