November 29, 2017 Author: Michael Flynn
The regular DataPOWA guide to the most important happenings in the world of sport sponsorship, digital and data.
SOCIALISING THE WORLD CUP
With the world’s most popular sporting tournament taking place next summer, Facebook and Instagram are leveraging their massive popularity among football fans to provide marketers and advertisers with opportunities to score. In June 2018, the most famous sporting tournament on the planet, the FIFA World Cup, will kick-off for the twenty-first time, with Russia as host. While 32 teams battle it out on the pitch, millions of football fans around the world will share their love for the game on Facebook and Instagram.
Facebook has more than 400m football fans as users, while Instagram, which joined the Facebook family in 2012, offers more than 140m. Football, in fact, is by far the most popular sport on both platforms, with three times more followers than the next most popular sport, basketball.
To read the full article, visit The Drum link
Tags: Facebook, Instagram, FIFA World Cup
WE NEED TO TALK ABOUT MILLENIALS
McKinsey Insight’s Dan Singer says that millennials enjoy sports just as much as members of other generations. It’s the way they consume sports that matters. Many sports executives fear that the root cause of declining ratings and aging audiences is the disengagement of millennials from live sports. TV trends—including declining ratings, cord shaving, and cord cutting—present a long-term challenge for traditional sports. But the belief that millennials are to blame is misplaced.
To read the full article, visit the McKinsey link
Tags: Millennials, Sports Sponsorship
THE OLYMPIC CRYSTAL BALL – LA 2028
The city of Los Angeles has more than a decade to plan for the 2028 Summer Olympics. That means upgrades to sports venues, transportation and security. The thing is, no one can predict exactly what technology will look like that far into the future. For a little perspective, the iPhone came out just 10 years ago. And back then, we didn’t have Google Chrome, Uber or the 4G network.
So what might the Olympics of 2028 look like? Marketplace’s Adriene Hill discussed the possibilities with Sarah Kunst, founder and CEO of the sport media company Proday.
To read the full article, visit the MarketPlace link
Tags: Olympics, Los Angeles 2028
RAKUTEN TRUSTS IN SPORT
Spanish soccer giants Barcelona and reigning National Basketball Association (NBA) champions the Golden State Warriors have plenty in common.
Both are global juggernauts with a rich history of winning, while in Lionel Messi and Steph Curry, they boast two of the most recognisable athletes in the world of sport. Even more pertinently from a sponsor’s perspective, is that their fanbases transcend borders and provide an unprecedented platform for brands to engage with new markets.
Just ask Rakuten. The Tokyo-based ecommerce firm was relatively unknown outside of its native Japan until this year, when its partnerships with Barcelona and the Warriors announced the company to the world in a way that only sports sponsorship can.
To read the full article, visit the SportsProMedia link
Tags: Rakuten, FC Barcelona, Golden State Warriors
GOOD SHOUT
If you have got five more minutes, take a look at these articles & videos:
- BBC News – Gamer predicts that eSports is going to be ‘bigger than soccer’
- Sky Sports – Brendon Leigh becomes first F1 eSports World Champion
- AutoSport – F1 driver Fernando Alonso launches eSports racing team
- Creative Review – Formula One unveils new identity by Wieden + Kennedy London
- The Drum – Twitter partners Eleven Sports to livestream Singapore Cup match
