November 15, 2017 Author: Michael Flynn
The regular DataPOWA guide to the most important happenings in the world of sport sponsorship and marketing, digital and of course, data.
DIGITAL CHARTS ARE THE NEW PREMIER LEAGUE BATTLEGROUND
Ian Herbert from the Mail Online tells us ‘Never mind the points and prizes for our top clubs…the new battle is off the pitch as teams wage war for digital and social media success’. My twenty plus years of football & digital have proved an interesting journey, watching most of the clubs and organisations get digital wrong and not put the fans at the centre of the offer. However now the clubs are finally harnessing the power of digital and commercial gains online are now fiercely contested by Premier League teams, as digital creativity is used to engage fans and in turn generate new revenue.
To read the full article, visit the MailOnline link
Tags: Football, Premier League, TV Streaming Rights
EUROSPORT TEST THEIR BRAVE NEW WORLD
Discovery-owned Eurosport used tennis charity event Andy Murray Live as a production sandbox to test its planned disruptions in the live 360 video, camera placement and data spaces, features that it intends to bring to its coverage of tennis and the PyeongChang Winter Olympics.
The pay TV provider is aggressively channeling new forms of content through its social and digital channels that include an app and the £29.99 a year Eurosport Player to create a buzz and herald its status as the provider of the Olympics, the four tennis Grand Slams and more, in Europe.
To read the full article, visit The Drum link
Tags: Andy Murray, Tennis, Sports Broadcasting
ESPORTS MARKETING – THE FUTURE
As the footprint of esports continues to expand, people from outside the esports industry are bringing their knowledge and expertise to help grow the sport.
Lucas Wiseman is the manager of public relations for national marketing agency Charge and he sat down with three experts who have moved into the esports industry recently to get their take on the challenges esports face, what are some of the biggest upsides to the growing industry and where esports are heading. Ken Ungar, Mark Coughlin, and Jason Moore all have extensive experience outside of esports and have brought a wealth of knowledge to the industry.
To read the full article, visit the VentureBeat link
Tags: esports, esports marketing
PAPA JOHN’S AFTER A SLICE OF DIGITAL
Interesting news from the USA recently, with the Wall St Journal reporting that Papa John’s Pizza Company are shifting focus after an acknowledgement that their typical consumers’ shift to digital channels means they need to completely rethink the way they advertise.
Papa John’s International Inc. is evaluating its National Football League sponsorship in the wake of declining television football viewership, which the company has blamed in part on the national anthem protests that have roiled the league this season.
Top executives at the pizza chain said they are in weekly discussions with the NFL about the returns their advertising dollars are generating and that they will see how the rest of the football season plays out before making any big decisions.
To read the full article, visit the WSJ link
Tags: Sports Sponsorship, Papa Johns, NFL
If you have got five more minutes, take a look at these articles & videos:
- Reuters – Reuters sports photography to help tackle dementia, depression and loneliness
- LeagueManagers.com – Stats to support the managers through extended commercial partnership
- Bloomberg – DraftKings Adds Actual Sports With EuroLeague Basketball Deal
- The Drum – Only half of the most influential Brits in sport are still active athletes
- YouTube – Fastest Hole of Golf: Part 2 – Guinness World Records 2017
- YouTube – Robocar Autumn Testing | Driverless Racing Car Testing
- EntSight – The Perfect Match for the Goal of Audience Engagement?