October 31, 2017 Author: Michael Flynn
Even though I’m in India taking care of business, I still have my finger on the pulse of the most important happenings in the world of sport sponsorship and marketing, digital and of course, data.
BLOCKCHAIN TO SUPERCHARGE ESPORTS GROWTH
Darren Heitner, a USA based Forbes contributor, covers the intersection of sports and money, states the video gaming industry is currently undergoing some major developments as big players are posting massive growth, partly driven by the recent and upcoming releases of AAA game franchises.
This fusion of traditional sports and esports creates huge potential to usher in a new level of events, sponsorship, merchandise sales and betting into video games. What makes all of this even more exciting is the introduction of blockchain into gaming. The technology that drives cryptocurrencies like Bitcoin is now finding applications in the esports ecosystem.
To read the full article, visit the Forbes link
Tags: eSports, Blockchain, Cryptocurrency
HYPERINFLATION IN THE SPORTS STREAMING MARKET
The Guardian’s Peter Preston states, while austerity is still affecting most areas of British life, there’s no restraint in the sums being bandied about for both sports rights and online content for streaming. There’s no squeeze being felt in at least two succulent media areas, Brexit or no Brexit. Indeed, the cash registers are beating out a euphoric tune.
There’s TV and the Premier League, just coming up for its next three-year rights renewal. Only seven years ago, the going rate for the whole shooting match was £594m. Today – fuelled by the 2013 entry of BT into a suddenly competitive market – it’s £1,712m, and expected to go up by at least 40% in the next bidding round.
To read the full article, visit The Guardian link
Tags: Football, Streaming, Apple, Amazon, Netflix
TRUST IN SPONSORSHIP
A study by Channel 4 has found that 89% of consumers saw brands that sponsor TV as more trustworthy than other forms of advertising.
Plugged by Channel 4 as “the most comprehensive study into the effectiveness of TV sponsorship ever conducted”, the research by Consumer Insight aggregated 107 Channel 4 sponsorship studies. This included 257 waves of research that involved speaking to over 80,000 viewers over the past five years. This analysis was combined with research by Differentology.
The study also found that brand sponsorship appeals to young audiences and, for 79% of the UK audience, it is an accepted part of a TV experience.
To read the full article, visit the Campaign Live link
Tags: Brand Sponsorship, TV Advertising
RONALDO HEADS THE MONEY LIST
Cristiano Ronaldo leads Forbes’ Rich List of sportsmen – but there’s only one Englishman in the Top 20. Lewis Hamilton, Gareth Bale, Rory McIlroy and Conor McGregor all feature from the world of sport in the elite list of the highest-paid European celebrities.
The Real Madrid star striker earned £70m in the last year – making him the highest-paid European sports personality. The former Manchester United footballer missed out on the number one in the world of celebrity by just £1m, being beaten into second place by Harry Potter author JK Rowling in the top spot.
To read the full article, visit the Mirror link
Tags: Cristiano Ronaldo, Forbes’ Rich List
If you have got five more minutes, take a look at these articles & videos:
- Campaign Magazine: How brands are spooking people for Halloween 2017
- The Drum – How many people see your content on each digital channel?
- The Drum – New Chevrolet Video Advert: Goalkeepers
- Your Story: Does AI scare you as a marketer? Here’s what you can likely expect in the future
- Business Insider: In 1987, former Apple CEO John Sculley launched a video depicting the computer of the future — and people were furious