October 18, 2017 Author: Michael Flynn
DataPOWA’s regular guide to the most important happenings in the world of sport sponsorship and marketing, digital and of course, data.
FACEBOOK’S THUMBS UP FOR PL STREAMING RIGHTS
Facebook has refused to rule out entering the bidding to stream live Premier League matches following mounting speculation over a looming rights battle. Ed Woodward, Manchester United’s vice-chairman, told investors in New York recently that the tech companies (Facebook, Amazon, Apple, Netflix) will enter the next Premier League broadcasting rights auction, which covers the 2019-22 period.
The sale of live rights for increasingly large sums of money has been crucial to the success of the Premier League since 1992 and England’s top clubs could prosper even more if newer media companies, eager to build businesses through subscriptions, decide to challenge Sky and BT’s dominance of a hugely popular market. The threat to traditional broadcasters was made clear when Amazon outbid Sky, paying a reported £10m a year, for the UK rights to the tennis tour last month, its first major live sport acquisition outside the US.
To read the full article, visit The Guardian link
Tags: TV Rights, Streaming, Premier League, Football
FOOTBALL’S BETTING PROBLEM
Phil Carling is managing director of global football at sports marketing agency Octagon, and in The Drum he opens up about his view on the current gambling addiction in English football.
Gambling/betting now accounts for over 40% of the income from perimeter sales in the Football League, and almost half of the shirt sponsorships in the Premier league, deals alone accounting for close to £50m invested per season. Moreover, the brand count across football totals to more than 50, which emanating from a single sector, is totally unprecedented. The dependency which football has developed for gambling’s money is certainly worthy of attention.
To read the full article, visit The Drum link
Tags: Betting, Gambling, Football, Sports
STATS – ITS ALL ABOUT THE DATA
Founded in 1981, STATS operated as a private company since its inception until it was sold to Fox Sports in 2000, before becoming a joint venture between News Corporation and The Associated Press in 2005. Nine years later, the duo sold the company to private equity firm Vista Equity Partners and in the same year STATS acquired Bloomberg Sports. In 2015, STATS expanded further by acquiring wire service The Sports Network and fellow sports data provider Prozone. One of the pioneers in sports data, the company now has operations and provides sports coverage on every continent, with the exception of Antarctica.
I worked with them on Carling football sponsorship activation and together we created some really innovative content for our client. Ken Fuchs, the chief executive of STATS, believes the next step for the industry is to focus on even more detailed aspects of the game.
To read the full article, visit the IBTimes link
Tags: Data, Football, Sports
ESPORTS’ SHIFTING DEMOGRAPHIC
Lydia Mitrevski is a US based freelance gaming/esports Journalist and she’s written a very insightful article on the evolution of esports and the changing demographic of viewers.
We’re now beyond the point where esports fans are largely made up of ‘boys in their parents basement’. While the male to female ratio for general gamers is fairly even, the statistics of the female esports audience has been relatively low to date but we are seeing clear signs of growth.
According to Nielsen’s latest Esports Playbook data, 30% of esports fans are female, while 23% of esports fans that watch esports on a weekly or more basis are female. This draws the conclusion that it’s no longer simple to say the main demographic of esports is 13-40 year old males.
To read the full article, visit the eSports Insider link
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