DataPOWA’s regular guide to the most important happenings in the world of sport sponsorship and marketing, digital and of course, data.

FACEBOOK TV IS A GAME-CHANGER

Marketing Week’s award winning columnist and marketing professor Mark Ritson offers his expert insight into Facebook’s new target – television. It’s ten years since Mark Zuckerberg launched Facebook Ads and back then Facebook generated $153m in annual revenues – a figure it now makes every 48 hours.

Mark believes Facebook is actively belittling and undermining television because once it has done that it can run another even bigger bait and switch that the last one (ten years ago with online advertising). First, persuade advertisers that TV is busted. Then, become the dominant force in TV advertising and add another $200bn to the revenues.

To read the full article, visit the Marketing Week link

Tags: Facebook, TV, Advertising

 

PREMIER LEAGUE CLUB SPONSORSHIPS – IN FULL

The 2017/18 Premier League season – a 25th anniversary edition of soccer’s richest domestic competition – is in full flow. SportsPro profiles the commercial portfolios of England’s 20 leading clubs.

To read the full article, visit the sportspromedia.com link

Tags: Football, Sponsorship, Premier League

 

NIELSEN LAUNCH ESPORTS VEHICLE

Nielsen, the global viewership analytics company, announced the launch of a new vertical dedicated to eSports analysis and valuation. Nielsen Esports, is a new vertical that will track eSports analytics to help sponsors and advertisers gauge industry growth and engagement, is the latest venture for a company widely known for its scoring of TV broadcast data.

Nielsen have developed Esport24, a syndicated service. Esport24 tracks the brand exposure sponsors get during tournaments based on how Nielsen tracks other on-air sporting events, according to the company. Playoffs in multiple eSports across major tournaments tracked by Esport24 in the past year yielded anywhere from $75,000 to $17 million in value to sponsors, a variance Nielsen and its partners said makes collecting reliable information on viewers crucial.

To read the full article, visit the ESPN.com link

Tags: eSports, Analytics, Data

 

WHAT HAVE THE AS ROMANS EVER DONE FOR US?

The Drum’s Cameron Clarke writes a feature on Italian club AS Roma, and their unique approach to social media. He states, ‘Like other football clubs, AS Roma announced the arrival of a new player with the now customary transfer unveiling video on Twitter. Unlike other clubs, the Italian giants’ effort featured Katy Perry, a singing lion and a goat playing chess. Patrick Schick, the striker signed in a club record deal, did not appear once.’

This is the latest in a series of increasingly bizarre and wildly popular videos that the Serie A side have released to announce their signings during the summer transfer window. As Paddy Power tweeted this week: “Roma’s media team are on the ‘shrooms and their unveiling video for Patrik Schick could well be the best of the transfer window.”

To read the full article, visit The Drum link

Tags: Football, Social Media, AS Roma

 

GOOD SHOUT

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